Own monthly budget adjustments and proposals to partners, with the ability to present forward-looking ad strategies. Make assertive, data-driven decisions on scaling or cutting spend based on post-campaign performance.
Oversee campaign setup, structure, and quality assurance for large-scale or multi-brand initiatives, ensuring advanced targeting, bid efficiency, and flawless execution.
Build and automate performance dashboards (using Google Sheets or Data Studio) and develop bulk upload tools to streamline campaign management.
Present campaign results effectively, providing clear context, insights, hypotheses, and actionable next steps for continuous improvement.
Anticipate stakeholder needs and manage cross-functional expectations, ensuring strong alignment between marketing, operations, and creative teams.
Foster a culture of experimentation, leading high-impact A/B tests and maintaining a shared test tracker to drive data-informed innovation.
Coach and mentor associates through regular one-on-one sessions, personalized skill development plans, and structured feedback cycles.
Qualifications
Bachelor's degree in Industrial Engineering, Business, Statistics, or a related field.
24 years of hands-on experience managing paid media campaigns across platforms such as Meta, Google, TikTok, GrabAds, GoFood, ShopeeFood, or similar.
Demonstrated success in leading multi-brand or large-scale campaigns with measurable ROI improvements.
Strong analytical mindset with advanced skills in Google Sheets and Data Studio / Looker Studio for performance tracking and reporting.
Deep understanding of campaign setup, audience targeting logic, bidding strategies, and optimization workflows.
Experience in designing and interpreting A/B tests, building hypotheses, and turning findings into actionable strategies.
Ability to analyze Marginal EBITDA (M.E.) and make assertive, data-led budget allocation decisions.
Assertive decision-making with a balance of analytical depth and business judgment.
Proactive problem-solver who anticipates challenges and acts before issues escalate.
Passion for experimentation and continuous improvement through structured testing and learning culture.
