Sr. Officer-Quality of Acquisition & Market Competitor Intelligence

Job Summary:

The Quality of Acquisition & Market Competitor Intelligence is responsible for ensuring that customer acquisition delivers sustainable value by focusing on quality, retention, competitive responsiveness, and localized commercial activation at the site and cluster level. This role drives the development of acquisition quality frameworks, monitors customer behavior post-acquisition, and ensures that growth is not only fast but also sustainable, profitable, and well-distributed across the Circle's footprint.

The role oversees the measurement and improvement of acquisition quality metrics — including early lifecycle activity, retention, and churn — by refining targeting strategies and identifying high-value customer profiles. Through strong analytical capabilities, this position ensures acquisition efforts are optimized to maximize long-term customer value (CLV) and minimize early churn. In parallel, the role leads real-time market and competitor intelligence, tracking local competitive moves, pricing changes, and campaign activities to enable fast and effective counter-strategies at the cluster level.

Equally critical, this position is accountable for creating localized product pull and tailored communication built around Circle-specific propositions, and for designing and executing supporting campaigns to lift the performance of Low-Revenue Sites (LRS). Through targeted offers, on-ground activations, and community-level engagement, the role systematically recovers underperforming clusters and sites and converts them into productive revenue contributors. By integrating market and competitor insights with acquisition performance data and disciplined local execution, this position ensures the organization stays agile, competitive, and commercially effective in every micro-market.

Key Responsibilities:

1. Monitor churn trends and implement targeted retention actions at micro-market level
2. Ensure high-quality customer acquisition through refined targeting and filtering mechanisms
3. Create localized product pull and tailored communication for Circle specific propositions; design and execute supporting campaigns to lift performance of low revenue sites, on-and community level engagement.
4. Gather and analyze real-time competitor insights and local market dynamics to inform actions
5. Collaborate with Sales, Trade Marketing, Circle Network Team and HQ teams to ensure seamless execution

Job Qualifications:

1. Bachelor's degree in Statistics, Mathematics, Engineering, Economics, Business Analytics, or related field
2. Master's degree (MBA, Data Analytics, or equivalent) is preferred
3. Minimum 4–6 years of experience in Analytics, Marketing Analytics, CVM, or Commercial Strategy roles
4. Proven experience in: Customer analytics and segmentation, Acquisition quality and lifecycle performance management, Market and competitor intelligence analysis
5. Strong track record in improving: Customer retention and churn reduction, Acquisition quality and customer value (ARPU/CLV)
6. Experience in telecommunications, fintech, e-commerce, or data-driven industries is highly preferred