Sr Manager - Digital Marketing

About Slash:

At Slash, we're revolutionizing home and living services by connecting customers with top

professionals—seamlessly and at the best prices. From Beauty and Home Care to Auto Care, our

platform offers smart service booking with instant confirmations, secure payments, and AI-driven

recommendations.

We are looking for a hands-on Digital Marketing & Growth Expert to drive end-to-end marketing

for our startup, Slash.

This role goes beyond campaign execution—we need someone who can connect all digital

platforms, build a cohesive marketing engine, and continuously optimize performance.

What we're looking for:

- Strong experience in consumer marketing (B2C / D2C)

- Proven track record in scaling startups or early-stage companies

- Expertise in performance marketing (Meta Ads, Google Ads, etc.)

- Experience in marketing automation and engagement tools (e.g., MoEngage or similar)

- Ability to connect and manage multiple platforms (ads, CRM, app, website)

- Strong focus on data, tracking, attribution, and continuous optimization

Scope of work:

- Plan and execute end-to-end digital marketing strategy

- Manage Meta Ads, Google Ads, and other paid channels

- Integrate and optimize across platforms:

- Ads platforms (Meta, Google)

- Engagement tools (MoEngage or similar)

- Mobile app & website

- Set up and monitor tracking, attribution, and performance metrics

- Continuously analyze performance (CAC, ROAS, conversions, funnels)

- Drive full-funnel optimization (acquisition → engagement → retention)

Nice to have (Bonus):

- Experience working with startup ecosystems

- Experience with mobile app marketing + user journeys

- Hands-on with tools like Mixpanel, GA4, AppsFlyer, Firebase, etc.

- Experience building automated customer journeys / lifecycle marketing