Sr Digital Marketing (FMCG)

About the Company

A fast-growing consumer brand in the fitness & supplement brand is looking for passionate and creative talents to join our growing team!

Responsibilities:

• Own and drive digital revenue performance across key product SKUs, ensuring each product contributes to business growth.
• Develop and execute digital demand strategies by defining target audiences, core messaging, and creative approaches across the marketing funnel.
• Lead creative performance by translating product insights into impactful digital content and advertising concepts.
• Collaborate with Content, Video Production, and KOL teams to produce and optimize performance-driven creatives.
• Manage and optimize paid digital channels, including Meta, TikTok, Google, and Marketplace Ads, with a focus on creative testing and scalability.
• Monitor key performance metrics, including revenue per SKU, ROAS, cost per lead, and creative performance trends.
• Build demand through educational and insight-driven marketing, reducing reliance on heavy promotions and discounts.
• Align Product, Creative, KOL, and Performance teams to ensure a consistent brand and revenue strategy.
• Prepare performance reports and actionable insights to support data-driven decisions and continuous optimization.

Requirements:

• Minimum 2 years of experience in performance-driven digital marketing, preferably in FMCG, supplements, fitness, or performance-based brands.
• Proven experience managing revenue-focused digital initiatives, beyond campaign execution.
• Strong understanding of consumer behavior, marketing funnels, and creative testing frameworks.
• Ability to analyze performance data and translate insights into effective creative and demand strategies.
• Experience building demand through education, storytelling, and problem-solution messaging rather than relying heavily on promotions or discounts.
• Comfortable managing products on an SKU-by-SKU basis with a strong business and ownership mindset.
• Results-driven, structured, curious, and confident in collaborating with cross-functional teams and senior stakeholders.