Sr. Content Specialist
Sr. Content Specialist
United Creative3-5 Years
- Posted 7 months ago
- Be among the first 10 applicants
Job Description
Responsibilities
- Develop and execute comprehensive content strategies across multiple channels (Instagram, TikTok, website, email, etc.)
- Create, edit, and oversee the production of various content formats (social captions, video scripts, articles, campaign copy)
- Ensure consistency in brand tone of voice and messaging across all platforms
- Collaborate with design, video, performance marketing, and social media teams for campaign needs
- Conduct audience, trend, and competitor research to generate relevant content ideas
- Manage the content calendar and ensure smooth production timelines
- Analyze content performance (engagement, reach, conversions) and provide optimization recommendations
- Provide direction and constructive feedback to junior content team members (if applicable)
- Contribute to campaign brainstorming and product launch initiatives
- Minimum 3 years of experience in content creation, copywriting, or social media (agency or brand side)
- Strong writing and storytelling skills for both short-form and long-form content
- Hands-on experience creating content for social media platforms, especially Instagram and TikTok
- Solid understanding of content marketing, digital funnels, and audience targeting
- Ability to interpret performance insights and use data to improve content effectiveness
- Creative, proactive, and up-to-date with digital trends and pop culture
- Able to work under tight deadlines and manage multiple projects simultaneously
- Strong communication skills and ability to work collaboratively in a team environment
- A plus if experienced in handling large-scale campaigns, KOL/influencer content, or brand storytelling
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