Develop and implement brand campaign strategies and Go-to-Market (GTM) plans, from concept through post-launch/sustain, across both online and offline channels.
Conduct market research, competitive analysis, and consumer insights to inform campaign strategies.
Organize thorough event preparations, including on-ground event programs, merchandise, content displays, sales (If any), booth layout/design, and more.
Coordinate and communicate with relevant functions (Creative, Product/Growth, Other marketing stakeholders, etc.) from both internal and external parties to manage the implementation of brand campaign/activation activities based on marketing strategies.
Collaborate with event planners to design execution plans and manage relationships with relevant organizations, communities, and event organizers.
Prepare detailed reports and evaluations post-campaign to gather insights for future improvements.
Requirements
Bachelor's degree in Marketing, Business Management, Communication, or a related field.
Min. 2-4 years of experience in marketing, brand marketing, brand activation/event management, or a similar area.
Proven track record in developing and executing brand campaign and activation (including on-ground events).
Strong project management skills with the capacity to manage multiple projects simultaneously.
Excellent communication and interpersonal abilities for stakeholder collaboration.
Ability to excel in a fast-paced, dynamic environment with a strong adaptability to change.
Willingness to work on weekends when necessary (Depends on the event).
