Company Description
PT Rejeki Tujuh Alam, operating under the brand Madu Uray, is a leading Indonesian natural honey and wellness brand established in 2005. Our products are distributed nationwide through modern trade, general trade, pharmacies, online marketplaces, and food service partners.
We are building a strong content-driven brand, especially on TikTok and Instagram, and are looking for a hands-on creator who lives and breathes short-form video.
Key Responsibilities
Content Creation (Core)
- Produce 12 short-form videos per day for TikTok & Instagram Reels
- Create content using mobile-first, native platform style
- Shoot videos in-office, at stores, events, or simple outdoor locations
- Edit videos with strong hooks, captions, on-screen text, and sound trends
Posting & Optimization
- Publish content according to daily content plan
- Write short captions optimized for TikTok & IG
- Adapt one video into multiple formats if needed
- Learn from performance and iterate fast
Requirements
- Proven experience creating TikTok & Instagram Reels content
- Strong sense of hook, pacing, and storytelling
- Comfortable appearing on camera OR directing others on camera
- Can shoot & edit independently using phone + simple tools
- Edit videos with strong hooks (02 sec), captions, on-screen text, and trending sounds
- Create UGC-style videos specifically for paid ads (TikTok Ads & Meta Ads)
- Produce multiple variations from one shoot with different hooks, different opening text, different CTAs
- Follow ad briefs from marketing/ads team (angle, target audience, goal)
- Able to work on-site (PIK JAKARTA UTARA)
- Able to use tools like CapCut / VN / Premiere Rush / similar. Basic Canva or Photoshop is a plus.
- Quickly revise videos based on: Performance feedback (hook drop-off, CTR, watch time), Ads team request (cut shorter, stronger hook, clearer CTA), Understand that ads content is iterative, not one perfect video
Please share 35 TikTok or Instagram Reels videos that you personally shot and edited. Briefly explain what you were trying to achieve with each video. Send to [Confidential Information] 
