Social Media Specialist

1-3 Years

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Early Applicant

Job Description

Responsibilities

Write engaging captions aligned with the brand's tone of voice
Plan and manage a content calendar for Instagram, TikTok, and YouTube
Schedule and publish posts across Instagram, TikTok, and YouTube
Capture short-form video content for social media needs
Create and manage Instagram Stories on a regular basis
Ensure visual and messaging consistency across all platforms
Stay up to date with social media trends and adapt them into relevant content
Collaborate with the creative and marketing teams on campaigns and digital activations
Track basic performance metrics (reach, engagement, views) to evaluate content effectiveness

Qualifications

Bachelor's degree in Marketing, Communication, Digital Media, or related field
Minimum 1–2 years of experience in social media management or digital content creation (fresh graduates with strong portfolios are welcome to apply)
Strong copywriting skills with the ability to write engaging captions aligned with brand tone of voice
Hands-on experience managing Instagram, TikTok, and YouTube accounts
Comfortable with short-form video shooting using mobile devices
Basic video editing skills (CapCut, VN, InShot, or similar tools)
Strong understanding of social media trends, algorithms, and platform best practices
Able to analyze basic performance metrics (reach, engagement, views) and derive simple insights
Portfolio of social media work (posts, reels, TikTok, etc.) is required