Bridestory is an Indonesian technology company dedicated to helping engaged couples realize their dream weddings. Founded in 2014, the company has become a key driver of wedding trends across Indonesia.
The Social Media Specialist (Wedding Industry) is a full-time, hybrid role based in Banten, Indonesia. This role is responsible for planning, creating, and publishing engaging social media content across platforms to strengthen Bridestory's brand and community. The specialist will own the end to end process from researching trend, creating content, activities, monitoring performance, to responding to interactions.
Responsibilities
- Plan and execute Bridestory's social media strategy through audience insights, trend monitoring, and content planning.
- Produce, edit, publish, and manage daily content (photos, videos, Reels, Stories, carousels) across all platforms.
- Maintain editorial calendars and publishing schedules; adapt viral trends into relevant Bridestory content.
- Appear on camera as host, interviewer, voice-over, or behind-the-scenes creator when needed.
- Monitor analytics and report performance insights; engage with the community via DMs and comments.
- Collaborate with Sales, Creative, Editorial, and Marketing teams on integrated campaigns and blog articles.
- Support on-site execution of Bridestory events with real-time content creation.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, PR, or related field.
- 1–2 years in social media, digital marketing, or content creation. Strong portfolios from fresh graduates welcome.
- Excellent storytelling and writing skills in Bahasa Indonesia; English proficiency is a plus.
- Strong knowledge of Instagram, TikTok, and YouTube Shorts — algorithms, trends, and best practices.
- Hands-on experience with CapCut, Canva, or similar tools; familiar with social media analytics.
- Creative eye for aesthetics; comfortable on camera and in live/interview settings.
- Highly organized, proactive, and able to manage multiple projects. Available for occasional weekend/holiday events.
