Responsibilities
About The Role:
At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can't wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.
We are looking for a
Social Media Specialist who can build credible, high-impact content systems that reach and educate millions — not just grow followers. This role will help translate expertise into trusted, scalable digital education across multiple platforms, including one of our founder's public accounts.
What You'll Own
Brand Positioning & Narrative Architecture
- Help define and maintain a clear positioning across platforms
- Ensure narrative consistency, credibility, and premium tone
- Translate complex child-health insights into relatable, high-impact storytelling
Cross-Platform Content Engine
- Design and execute a scalable content system (Instagram, Threads, TikTok, YouTube, LinkedIn)
- Build a strong repurposing framework (1 idea → multi-format outputs)
- Manage editorial calendar and publishing consistency
Performance & Optimization Loop
- Track content performance and extract actionable insights
- Run structured experiments on hooks, formats, and storytelling
- Implement improvements within 24–48 hours when performance declines
Trend & Cultural Relevance
- Anticipate parenting and child-health trends (6–12 months horizon)
- Adapt trends responsibly without compromising credibility
- Keep content culturally relevant and context-aware
Responsible Health Communication
- Ensure all child-health content is evidence-based and carefully framed
- Maintain high sensitivity in public communication
- Protect long-term trust over short-term virality
What Success Looks Like (6–12 Months)
- A repeatable content engine producing 4–6 high-quality outputs weekly across platforms
- Improved engagement rate, saves, and meaningful audience interaction
- At least 3 scalable content series with strong retention signals
- Clear monthly reporting dashboards with insights and experiments
- Fast optimization cycle (≤48 hours reaction time)
- Audience growth driven by quality and relevance, not vanity metrics
Requirements
You're a Fit If You
- You deeply understand audience psychology and digital behavior
- You've built or scaled content for educational, mission-driven, or founder-led brands
- You combine strategic thinking with hands-on execution
- You are analytical and comfortable turning data into decisions
- You have strong aesthetic judgment (layout, pacing, storytelling rhythm)
- You take responsibility seriously when communicating sensitive topics
- You thrive in fast-moving, high-accountability environments
How We Work
- High ownership, low ego
- Fast execution cycles
- Direct, honest feedback
- Data-informed but human-centered
- Accuracy and credibility matter more than speed alone
Seniority & Scope
- Senior Individual Contributor
- High autonomy and accountability
- Cross-functional exposure
- One of the channels handled includes a founder account
- Expected to operate both strategically and operationally
