Responsibilities
About The Role:
At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can't wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.
We are looking for a
Social Media Specialist who can build credible, high-impact content systems that reach and educate millions not just grow followers. This role will help translate expertise into trusted, scalable digital education across multiple platforms, including one of our founder's public accounts.
What You'll Own
Brand Positioning & Narrative Architecture
- Help define and maintain a clear positioning across platforms
- Ensure narrative consistency, credibility, and premium tone
- Translate complex child-health insights into relatable, high-impact storytelling
Cross-Platform Content Engine
- Design and execute a scalable content system (Instagram, Threads, TikTok, YouTube, LinkedIn)
- Build a strong repurposing framework (1 idea multi-format outputs)
- Manage editorial calendar and publishing consistency
Performance & Optimization Loop
- Track content performance and extract actionable insights
- Run structured experiments on hooks, formats, and storytelling
- Implement improvements within 2448 hours when performance declines
Trend & Cultural Relevance
- Anticipate parenting and child-health trends (612 months horizon)
- Adapt trends responsibly without compromising credibility
- Keep content culturally relevant and context-aware
Responsible Health Communication
- Ensure all child-health content is evidence-based and carefully framed
- Maintain high sensitivity in public communication
- Protect long-term trust over short-term virality
What Success Looks Like (612 Months)
- A repeatable content engine producing 46 high-quality outputs weekly across platforms
- Improved engagement rate, saves, and meaningful audience interaction
- At least 3 scalable content series with strong retention signals
- Clear monthly reporting dashboards with insights and experiments
- Fast optimization cycle (48 hours reaction time)
- Audience growth driven by quality and relevance, not vanity metrics
Requirements
You're a Fit If You
This role needs someone who is both a strategist and an operator, someone who can think long-term, but also execute fast.
We're Looking For Someone Who Has
- A strong understanding of audience behavior and content psychology
- The ability to anticipate trends and stay relevant over the next 12 months
- A high level of agility, able to react quickly when content doesn't perform
- Strong analytical skills, with clean reporting and clear insights
- A sharp aesthetic sense and strong taste (layout, design, storytelling rhythm)
- A responsible mindset when communicating child health topics (evidence-based, careful, and trustworthy)
This person should be comfortable managing multiple platforms while still keeping content consistent and premium.
How We Work
- High ownership, low ego
- Fast execution cycles
- Direct, honest feedback
- Data-informed but human-centered
- Accuracy and credibility matter more than speed alone
Seniority & Scope
- Senior Individual Contributor
- High autonomy and accountability
- Cross-functional exposure
- One of the channels handled includes a founder account
- Expected to operate both strategically and operationally
