Social Media Specialist

About the company

Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand 'Somethinc was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Job Description

• Develop and execute social media strategies aligned with business and marketing objectives.
• Create and manage content plans and editorial calendars across multiple social media platforms (Instagram, TikTok, Facebook, X, Threads, YouTube, etc.).
• Schedule, publish, and optimize content to maximize reach and engagement.
• Collaborate with copywriters, graphic designers, videographers, photographers, and content creators to produce high-quality content & make sure it aligns with brand's identity
• Monitor social media trends, platform updates, and emerging opportunities to keep the brand relevant.
• Engage with the online community by responding to comments, messages, and user interactions when needed.
• Track, analyze, and report social media performance using analytics tools such as Meta Insights, TikTok Analytics, and Google Analytics to provide actionable insights and recommendations
• Support digital marketing campaigns, product launches, and promotional activities through social media initiatives.

Requirements

• Bachelor's degree from any major.
• Strong understanding of major social media platforms and their algorithms.
• Ability to stay up to date with digital trends and adapt quickly to changes.
• Experience in social media strategy, content planning, and campaign execution.
• Knowledge of social media analytics and performance reporting.
• Basic copywriting and storytelling skills.
• Familiarity with digital marketing principles and social media best practices.
• Excellent communication, collaboration, organizational, and time management skills.

We have a CREATED culture (Collaboration, Responsible, Efficient, Agile, Tough, Extraordinary, Detail). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, and who will always learn and do the right thing.