Social Media Specialist

Job brief:

SKINTIFIC is seeking a talented and creative Social Media Specialist with a strong focus on TikTok to join our team. The ideal candidate will have extensive knowledge of the beauty industry, including trends, market insights, and the ability to leverage TikTok trends effectively for brand promotion.

Job Description:

• Develop and implement comprehensive social media strategies (TikTok & Instagram) aligned with SKINTIFIC's brand objectives and target audience.
• Create engaging and visually appealing TikTok content that showcases SKINTIFIC products in an authentic and compelling manner.
• Stay up-to-date on TikTok trends, challenges, and viral content within the beauty.
• Stay updated on beauty industry, emerging trends, and platform updates to continuously enhance SKINTIFIC's social media presence and effectiveness.
• Monitor social media trends, audience behaviors, and competitor activities to identify opportunities for SKINTIFIC to tap into TikTok trends and reach a wider audience.
• Analyze social media metrics and KPIs to evaluate the performance of campaigns and initiatives, and provide insights for optimization.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Management, or related field.
• Proven min. 1 year in social media management (Instagram & TikTok), preferably within the beauty industry.
• Strong understanding of the beauty industry, including trends, market dynamics, and consumer behavior.
• Fluent in English, both oral and written
• In-depth knowledge of social media platforms, tools, and analytics
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Can follow WFO policy (Mega Kuningan)