Social Media Specialist

Responsibilities:

- Plan, create, and schedule engaging content related to our products for social media platforms (Instagram, TikTok, LinkedIn, etc.)

- Manage daily social media activities, including posting, replying to comments, and DMs

- Develop social media strategies to increase brand awareness, engagement, and followers

- Monitor trends, insights, and analytics to optimize performance

- Collaborate with sales teams for campaign and planning

- Collaborate with graphic designer for design making

- Handle basic copywriting for captions, campaigns, and promotions

- Manage social media calendars and campaign timelines

- Support and actively engage on social media during exhibitions, events, or offline activations

- Prepare and present weekly social media performance reports

Requirements:

- Proven experience as a Social Media Specialist or similar role

- Strong understanding of social media platforms and trends

- Creative mindset with good visual and storytelling sense

- Excellent communication and copywriting skills, editing skills is a plus

- Ability to analyze performance metrics and generate insights

- Organized, proactive, and able to work independently

- Comfortable appearing on camera and becoming model/talent for content is a plus