Social Media Specialist

Role Objective

Plan, create, manage, and optimize social media content across multiple platforms to strengthen Doo Financial Futures brand awareness, increase audience engagement, generate qualified leads, and support business growth while ensuring all communications comply with financial industry regulations and brand guidelines.

Key Responsibilities

1. Social Media Strategy & Content Management

• Develop and execute social media strategies aligned with overall marketing and business objectives.
• Manage daily social media activities across Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
• Create and maintain monthly content calendars.
• Ensure all published content aligns with Doo Financial Futures brand identity, tone of voice, and compliance requirements.
• Stay updated with platform trends, algorithm changes, and best practices.

2. Content Creation & Campaign Execution

• Coordinate with Graphic Designers, and other marketing team to produce engaging visual and written content.
• Develop educational, promotional, and community-focused content related to trading, financial markets, and company campaigns.
• Support the execution of seasonal campaigns, product launches, and marketing initiatives across social media channels.
• Optimize captions, hashtags, posting schedules, and content formats to maximize organic reach and engagement.

3. Community Management

• Monitor and respond to comments, direct messages, and inquiries in a timely and professional manner.
• Foster positive relationships with followers, traders, and online communities.
• Escalate customer concerns or sensitive inquiries to the relevant internal teams when necessary.
• Identify opportunities to improve customer engagement and strengthen online brand reputation.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or a related field.
• Minimum 2–4 years of experience in Social Media Management, Digital Marketing, or Content Marketing.
• Strong understanding of major social media platforms including Instagram, TikTok, Facebook, LinkedIn, X, and YouTube.
• Experience developing content calendars and executing social media campaigns.
• Strong copywriting skills in both English and Bahasa Indonesia.
• Familiarity with social media analytics and reporting tools.
• Knowledge of social media trends, algorithms, and best practices.
• Experience working with designers and video editors to produce engaging content.