The Social Media Officer will be responsible for planning, creating, and managing engaging social media content to increase user acquisition, strengthen merchant awareness, and improve user retention for the Ultra Voucher application. This role involves content planning, trend research, content production, cross-functional collaboration, performance analysis, and optimising social media strategies across multiple digital platforms.
Requirements:
- Bachelor's degree (S1) from any major.
- Minimum 1–3 years of experience in Social Media or a related field.
- Proficient in major social media platforms, including Instagram, TikTok, LinkedIn, and YouTube.
- Experienced in using video editing applications such as CapCut, VN, and basic Canva or Adobe Suite.
- Familiar with social media analytics tools, including Instagram Insights, TikTok Analytics, and Meta Business Suite.
- Strong copywriting skills in Bahasa Indonesia (formal and casual) with basic English proficiency.
- Confident appearing in front of the camera; experience as a content host or talent is a plus.
- Creative, innovative, and responsive to current social media trends.
- Strong interpersonal and communication skills with the ability to collaborate across teams.
- Able to work under tight deadlines in a fast-paced environment
Job Descriptions :
- Develop and manage a monthly content calendar aligned with internal promotional campaigns, including Payday Sale, Harbolnas, Double Date Campaigns, Ramadan, and other seasonal campaigns.
- Conduct daily research on social media trends, new platform features, viral music, and competitor activities to optimise content performance.
- Generate creative content ideas to encourage application downloads and voucher transactions.
- Capture videos, appear as on-camera talent when required, and edit engaging short-form videos for TikTok and Instagram Reels.
- Schedule and publish content consistently across Instagram, TikTok, LinkedIn, and YouTube.
- Collaborate with the Graphic Designer and Video Editor team to develop visual assets.
- Coordinate with the Merchant Acquisition and Partnership team to prepare promotional materials for brand collaborations.
- Prepare monthly social media performance reports, including Reach, Impressions, Engagement Rate, Follower Growth, and Link Clicks/Traffic.
- Provide recommendations and new content strategies based on previous content performance and analytics.
