Social Media Officer - 6 months contract based

About the Role

As a Social Media Officer at Flip, you'll play a key role in shaping how Flip shows up and connects with our audience across social media. You'll own our social presence end-to-end — from spotting trends and developing content ideas to creating, publishing, engaging with our community, and analyzing performance.

You'll have the opportunity to turn internet culture, audience insights, and business priorities into content that feels relevant, creative, and unmistakably Flip. Working closely with our Brand, Creative, Product, and other teams, you'll also contribute to exciting 360° marketing campaigns and help strengthen Flip's brand across Instagram, TikTok, X, Threads, and YouTube Shorts.

This role is perfect for someone who has a strong content instinct, understands what makes people stop scrolling, and is excited to experiment, create, and continuously learn what works.

About Flip:

Rafi, Luqman, and Anjar, who were college friends in Universitas Indonesia, started Flip as a project in 2015 to transfer payments to each other at a fraction of what banks would charge them. They are pioneers in the Indonesian market, with their technology now helping millions of Indonesians, both individuals and businesses, carry out bank-to-bank money transfers through a reliable and seamless app.

After nine years of operations, Flip has helped Indonesians transfer money worth several trillions of rupiah and has received double-digit funding from respectable investors such as Sequoia India, Insight Partner, and Insignia. Flip's ultimate mission is to give Indonesians access to one of the most progressive and fairest financial services in the world.

At Flip, we always strive to provide the fairest place for you to work, learn, and grow with talented and fun people in various opportunities to advance your career and get fair rewards. We believe that we have to treat employees, customers, and all stakeholders fairly and respectfully. Fair treatment for employees means we establish clear goals, facilitate our employees to achieve them, and value their contribution to the company with equitable benefits.

What you'll do

• Own Flip's social media channels end-to-end, from planning and execution to reporting and optimization across Instagram, TikTok, X (Twitter), Threads, and YouTube Shorts.
• Develop and execute social media strategies to grow reach, engagement, and brand awareness.
• Create end-to-end social media content, including ideation and writing creative briefs for the design team.
• Create simple short-form video content and be comfortable appearing on camera when needed.
• Stay on top of internet culture, trends, and conversations, and translate them into timely, engaging content.
• Manage community engagement by interacting with followers and maintaining Flip's brand voice across social media.
• Track content performance, identify insights, and continuously optimize content based on data.
• Collaborate with Brand, Creative, Product, and other teams to execute 360° marketing campaigns.

What you'll need

• 1–3 years of experience in social media, content marketing, or a related role. Fresh graduates with outstanding portfolios or relevant internship experience are welcome to apply.
• Strong understanding of social media platforms, internet culture, and content trends, with the ability to quickly turn insights into engaging content.
• Excellent content instinct, copywriting, and storytelling skills.
• Experience writing content briefs and collaborating with designers and video editors.
• Comfortable creating short-form video content and appearing on camera when needed.
• Familiar with social media, metrics analytics and able to use data to evaluate and improve content performance.
• Strong communication skills, both written and verbal.
• Able to manage multiple projects and thrive in a fast-paced environment.
• Familiarity with AI tools (such as ChatGPT, Gemini, Claude, or CapCut AI) for content ideation and productivity is a plus.
• Has a portfolio of social media content (personal or professional) that demonstrates creativity, strong storytelling, and an understanding of what performs well on social platforms.
• Experience in fintech, technology, consumer brands, agency, or startups is a plus.