Social Media Marketing Specialist

Company Description Sika Creative is a culture-first, idea-driven studio that helps brands show up and stand out through bold, authentic creative work. Founded in 2019, the studio specializes in social media strategy, branding, creative marketing consulting, activations, and mural art. The team blends visual storytelling, design thinking, and cultural insight to create memorable brand experiences across digital and physical touchpoints. From scroll-stopping content to large-scale mural visuals, Sika Creative partners with businesses of all sizes to sharpen their identity and communicate it through strategy, visuals, and stories that resonate. Whether it's a social post, a pop-up event, or a painted wall, the studio focuses on meaningful, movement-driven ideas that connect brands with their audiences.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Semarang. This role is responsible for planning, creating, and publishing social media content that aligns with brand strategy and campaign objectives across platforms such as Instagram, TikTok, Facebook, and others. Daily activities include managing content calendars, writing captions, sourcing and editing visuals, monitoring engagement, and responding to audience interactions in a timely and brand-appropriate manner. The specialist will analyze performance metrics, optimize campaigns, and collaborate closely with designers, strategists, and clients to ensure cohesive storytelling and consistent brand voices. The role also involves staying up to date with trends, proposing new content formats, and supporting broader digital marketing initiatives and campaign activations.
Qualifications

• Ability to plan and execute Social Media Marketing and Social Media Content Creation across multiple platforms.
• Strong understanding of Digital Marketing and Marketing fundamentals, including audience targeting and campaign performance.
• Excellent Communication skills, both written and verbal, with the ability to adapt tone and style to different brands.
• Experience with basic analytics tools (e.g., platform insights) and the ability to interpret data to improve content and strategy.
• Proficiency in using social media scheduling tools and familiarity with current social media trends and best practices.
• Collaborative working style, with the ability to coordinate effectively with creative, strategy, and client teams on-site.
• Relevant education in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Experience in visual storytelling, basic design or video editing skills, and prior agency or brand-side social media work are beneficial.