Job Overview
The Social Media Manager is responsible for developing, implementing, and managing the company's social media strategy to strengthen brand presence, engagement, and business performance across digital platforms. This role acts as the voice of the brand, ensuring consistent messaging and tone across all channels while driving measurable results.
Key Responsibilities
- Develop, implement, and manage the company's overall social media strategy.
- Set clear social media goals, targets, and performance metrics aligned with business objectives.
- Act as the voice of the brand across all social media channels.
- Plan and manage content calendars and oversee day-to-day posting, monitoring, engagement, and moderation.
- Collaborate with the creative team to brainstorm, brief, and execute visual and copy ideas.
- Track and analyze the performance of social media campaigns, content, and overall account health.
- Optimize content strategy based on insights from KPIs, analytics, web traffic, and SEO metrics.
- Work closely with cross-functional teams on advertisements, marketing campaigns, product launches, and brand initiatives.
- Collaborate with industry professionals, celebrities, and influencers to support brand growth and campaign objectives.
- Lead and guide the social media team to ensure high performance and consistent output.
Job Requirements
- Bachelor's degree or equivalent in Marketing, Communication, Digital Media, or a related field.
- Minimum 4 years of experience in social media or digital marketing, with at least 2 years in a leadership role.
- Strong written and spoken communication skills.
- Excellent knowledge of major social media platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube).
- Solid understanding of social media KPIs, analytics tools, web traffic metrics, and SEO.
- Familiar with content publishing tools and basic web or visual design concepts.
- Flexible, highly committed, and results-oriented.
- Strong interpersonal skills and adaptability in a fast-paced environment.
