Social Media Marketing Specialist

SOCIAL MEDIA SPECIALIST

We're looking for a strategic, creative, and hands-on Social Media Specialist who can turn campaign ideas into social-first concepts that drive buzz, engagement, and cultural relevance.

Responsibilities

•⁠ ⁠Develop social media strategies, campaign angles, and content ideas.

•⁠ ⁠Turn brand campaigns into engaging, shareable, and trend-relevant executions.

•⁠ ⁠Create creative briefs, content pillars, hooks, scripts, and campaign rollouts.

•⁠ ⁠Direct and collaborate with Content Creators, KOL, and Design teams.

•⁠ ⁠Support content production, from ideation and shooting to on-site execution.

•⁠ ⁠Be comfortable appearing as on-camera talent when needed.

•⁠ ⁠Track trends, audience behavior, and platform culture across TikTok and Instagram.

•⁠ ⁠Analyze content performance and turn insights into actionable improvements.

Requirements

•⁠ ⁠Minimum 2 years of experience in Social Media, Creative Strategy, or Digital Campaigns.

•⁠ ⁠Strong understanding of TikTok, Instagram, short-form content, and internet culture.

•⁠ ⁠Strong creative thinking and ability to turn trends into relevant brand ideas.

•⁠ ⁠Understands hooks, storytelling, engagement, retention, UGC, and shareability.

•⁠ ⁠Able to write clear creative briefs and give strong creative direction.

•⁠ ⁠Comfortable being involved in content production and appearing on camera.

•⁠ ⁠Data-aware, proactive, fast-moving, and highly collaborative.

• ⁠ ⁠Experience in F&B, lifestyle, or consumer brands is a plus.