Social Media Marketing Specialist

Job Description :

- Develop, execute, and optimize content strategies across social media platforms, primarily Instagram and YouTube.

- Plan and manage educational and engaging content aligned with brand objectives.

- Create content that increases consumer education and awareness.

- Build and strengthen brand credibility through informative and value-driven content.

- Drive community growth and engagement through relevant and parent-focused storytelling.

- Ensure content is aligned with the needs and interests of parents.

- Monitor content performance and continuously improve based on insights and trends.

Requirements :

- High willingness to learn and grow in a fast-paced environment.

- Strong understanding of Instagram, TikTok, and YouTube Shorts algorithms and best practices.

- Skilled in writing educational scripts with strong storytelling abilities.

- Able to analyze and interpret data insights (reach, retention, watch time, CTR) and translate them into actionable recommendations.

- Capable of structuring content using a clear framework (hookprobleminsightvalueCTA).

- Experienced in creating research-based content, including competitor analysis, audience insights, and trend mapping.

- Highly detail-oriented and accurate, especially in developing educational content structures.

- Proactive communicator with strong cross-team collaboration skills.

- Adaptive to rapid changes in social media trends and platform updates.

- Strong curiosity and interest in parenting and baby skincare topics.