Social Media Marketing Specialist

Social Media Specialist is responsible for managing and executing social media activities to increase brand awareness, audience engagement, website traffic, and online sales. This role will create and publish content, manage communities, monitor performance metrics, and collaborate with cross-functional teams to support the company's e-commerce growth objectives.

Key Responsibilities

Social Media Management

• Manage day-to-day operations of social media platforms including Instagram, TikTok, Facebook, X (Twitter), YouTube, LinkedIn, and other relevant channels.
• Schedule, publish, and optimize content according to the content calendar.
• Ensure brand consistency across all social media platforms.

Content Creation & Coordination

• Create engaging social media content including captions, images, videos, reels, stories, and short-form content.
• Collaborate with Graphic Designers, Content Creators, and Marketing teams to develop campaign materials.
• Support product launches, promotional campaigns, and seasonal marketing initiatives.

E-Commerce & Campaign Support

• Drive traffic to the company's website, online store, and marketplace channels through social media activities.
• Support social commerce initiatives such as live shopping events, product tagging, and promotional campaigns.
• Collaborate with internal teams and creators/KOLs

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, Digital Media, or a related field.
• Minimum 1–3 years of experience in Social Media Management, Digital Marketing, or E-Commerce.
• Experience managing social media accounts for e-commerce, retail, fashion, beauty, FMCG, or consumer brands is preferred.
• Strong understanding of Instagram, Tiktok, and Youtube
• Creative mindset with analytical skills.
• Familiar with content creation and social media trends.

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.