Social Media Lead

About NEWLAB+

NEWLAB+ is a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. At NEWLAB+, we are committed to elevating confidence through innovative and effective beauty solutions. With a strong focus on quality, accessibility, and innovation, we continuously strive to develop products that meet the evolving needs of our customers. Our goal is to become the leading company in the industry, setting new standards and shaping the future of beauty and wellness.

We're seeking a Social Media Lead bursting with creativity, enthusiasm, and charm to help bring our brand to life—especially on TikTok and Instagram. This role goes beyond simply posting; you'll be hands-on throughout the full content journey, from brainstorming and planning to filming, producing, and editing videos.

What You'll Do:

• Build and roll out full-scale content strategies tailored for social media (Instagram or TikTok).
• Collaborate on creative ideas, develop visual concepts, and plan content that reflects our brand goals and audience behavior.
• Be the face of the brand in videos—bringing energy, charm, and confidence on camera.
• Capture and edit short-form content (like Reels and TikToks) that stays on trend while staying true to our brand.
• Organize a consistent posting schedule through a clear and well-planned content calendar.
• Launch and oversee paid social campaigns, analyzing results to fine-tune performance.
• Stay up to date with the latest in beauty, health, and wellness trends and turn them into exciting content ideas.

Requirements:

• Bachelor's degree (S1) in Marketing, Communications, or a related field.
• Proven experience handling social media ideally in the beauty or wellness space.
• Strong creative instincts and a good eye for both visuals and storytelling.
• Skilled in using video tools and editing apps like CapCut, Adobe Premiere, or similar.
• Comfortable and confident on camera with a lively, approachable personality.
• In-depth knowledge of social media platforms, digital content trends, and ad metrics.
• Self-motivated, organized, and able to manage content projects in a fast-moving environment.
• Open to working full-time from our office in West Jakarta (WFO).

Our vibrant culture, embodied by the mottos #FLYUPTheExtraMiles and #LegacyInMotion, fosters creativity, collaboration, and relentless improvement. Seize the opportunity to grow with NEWLAB+ Group, where your ambition and innovation are celebrated and rewarded. Join us and be a part of a legacy of excellence and transformation.