Company Description PT ARBA International Grup is a hospitality management and property operator company focused on delivering professional, efficient, and sustainable accommodation management. The company partners with property owners, investors, and tourism stakeholders to unlock asset value and support long-term growth.
Founded by experienced hospitality professionals, ARBA operates with an asset-light, result-driven approach and plays an active role in expansion and commercialization strategies. With a growing presence across multiple cities in Indonesia and ambitions to expand internationally, ARBA is positioned as a forward-looking player in the hospitality industry. The organization embraces innovation and transformation to help hotels optimize revenue and performance.
Role Description The Social Media Intern is on-site role based in Bandung. The intern will support daily social media activities, including planning, drafting, and publishing content across platforms such as Instagram, TikTok, Facebook, and LinkedIn. Responsibilities include assisting with content calendars, capturing or sourcing visuals, writing captions, and ensuring all posts align with brand guidelines. The intern will monitor engagement, respond to basic inquiries and comments, and compile simple performance reports. The role also involves collaborating with the marketing team on campaign ideas, staying updated on social media trends in hospitality, and helping coordinate content for promotions, events, and brand initiatives.
Qualifications
- Strong interest and foundational skills in Social Media Marketing and Digital Marketing.
- Ability to create and adapt Social Media Content Creation for different platforms and audiences.
- Basic understanding of Marketing principles and how they apply to hospitality or tourism.
- Clear and professional Communication skills, both written and verbal, in a collaborative team environment.
- Currently enrolled in or recently graduated from a relevant program (e.g., Marketing, Communications, Hospitality, Business, or related field).
- Familiarity with social media tools, analytics features, or basic design applications (e.g., Canva, simple photo/video editing) is an advantage.
- Detail-oriented, proactive, and willing to learn in a fast-paced, on-site hospitality setting.
- Ability to work full time on-site in Bandung and manage multiple tasks with clear time management.
