Social Media & Influencer Manager

Location: Bal preferred

Brand: Flook The Label

Reports to: Brand Director

Flook is looking for a creative, highly organised and culturally switched-on Social Media & Influencer Manager to join our team in Bali.

You'll own Flook's day-to-day social presence across Instagram, TikTok and Pinterest, alongside our global influencer and creator network.

This is a hands-on role for someone who lives and breathes fashion, social media and content. You'll have a strong visual eye, understand what makes content perform, know who Flook should be working with, and be confident taking an idea from concept through to execution.

We're looking for someone proactive who can take ownership of the function — planning ahead, spotting opportunities and making things happen without needing to be briefed on every detail.

THE ROLE

Social Media

• Own and manage Flook's Instagram, TikTok and Pinterest.
• Plan and manage the social calendar across launches, campaigns and everyday brand content.
• Create, schedule and publish Reels, Stories, TikToks, posts and Pinterest content.
• Manage community engagement and social DMs.
• Stay ahead of relevant social trends, formats and platform changes.
• Track performance and use insights to continually improve the content strategy.

Content

• Create regular social-first content for the brand.
• Capture product, lifestyle, BTS, store, event and campaign content.
• Edit short-form video for Reels and TikTok.
• Develop new content concepts and identify content opportunities.
• Brief and coordinate external creators, photographers, designers and editors when required.
• Attend Flook shoots, launches, events and store moments to capture content.

Influencers & Creators

• Identify and build relationships with creators and influencers who genuinely align with Flook.
• Manage gifting and product seeding across our key global markets.
• Build a strong network of recurring Flook girls and brand advocates.
• Manage creator outreach, communication, deliverables and follow-up.
• Identify opportunities for paid collaborations, UGC and longer-term partnerships.
• Track gifting and partnership performance and identify strong creator content for organic and paid use.
  

ABOUT YOU

You'll ideally have experience in social media, content or influencer marketing within fashion, beauty or lifestyle.

You should:

• Have a strong understanding of Instagram, TikTok and Pinterest.
• Have an excellent visual eye and genuine interest in fashion.
• Be confident shooting and editing social-first content.
• Understand creators, influencers and internet culture.
• Be a strong communicator and relationship builder.
• Be highly organised and comfortable managing multiple priorities.
• Understand social analytics and what makes content perform.
• Be proactive, resourceful and comfortable working independently.
• Be based in Bali and happy to be physically present for shoots, events, store visits and other brand moments.

Most importantly, you should have a natural instinct for who the Flook woman is, who should be wearing the brand and how Flook should show up online.