Responsible for operating and planning campaigns for the brand's social media accounts in the Indonesia region, including mainstream platforms such as Instagram, TikTok, and YouTube, to increase follower growth and engagement rate.
Develop a deep understanding of product specifications and produce creative copy for the company's 3C electronics and smart home products in the Indonesia market. Adapt content for various channels including independent e‑commerce websites, cross‑border platforms (Shopee, Lazada), and social media (IG/TK/YT), using compelling copy to drive sales and brand growth.
Create compliant and compelling advertising copy, product detail page content, video scripts, and other materials based on platform guidelines and product selling points, aiming to improve page retention and conversion.
Participate in conceptualizing brand and product marketing campaigns, including headline and copywriting. Develop tiered copy strategies according to different product positioning, and collaborate with the marketing team to build a branded content system (covering core selling points, usage scenarios, purchase motivations, brand story, etc.) to deliver high‑quality content.
Monitor competitor content and social media strategies, regularly providing optimization suggestions and innovative ideas to continuously inject fresh creativity into the brand's content.
Requirements:
Bachelor's degree or above from a recognized institution; exceptional candidates with an associate degree may be considered.
Major in Advertising, Marketing, Indonesian Language, or related fields preferred.
Chinese can be used as a working language (required); proficiency in English is a plus.
At least 1 year of relevant copywriting or social media operation experience. Experience in cross‑border e‑commerce, 3C electronics, or smart home categories is preferred; Indonesia market experience is a strong advantage.
Solid writing skills with clear logic; familiarity with content guidelines and copy styles of platforms such as Shopee, Lazada, independent websites, Instagram, and YouTube.
Career Progression: Senior Content Strategist, Content Strategy Supervisor.
