We are looking for a Social Media Content Writer who thinks like an editorial writer but writes for the fast-paced world of Instagram Reels, TikTok, and YouTube Shorts.
This role is focused on turning ideas, trends, and brand messages into engaging short-form scripts and content narratives that capture attention within seconds and drive audience retention.
You will be responsible for writing content that feels native to social media — sharp, engaging, emotionally driven, and optimized for virality.
Responsibilities
- Write scripts and content ideas for short-form videos (TikTok, IG Reels, YouTube Shorts)
- Turn marketing messages, product ideas, or topics into engaging storytelling formats
- Develop hooks, captions, and narrative flow optimized for retention
- Collaborate with designers, editors, and marketing team to bring ideas to life
- Research trends, viral formats, and audience behavior on social platforms
- Adapt brand messaging into native social media language
- Continuously test and improve content based on performance feedback
Requirements
- Strong writing and storytelling skills
- Understanding of TikTok, Instagram Reels, and short-form content culture
- Ability to write strong hooks and engaging narrative structures
- Familiar with viral content patterns and social media trends
- Able to translate ideas into simple, clear, and engaging scripts
- Portfolio or sample writing for social media content is required
Nice to Have
- Experience in editorial writing, journalism, copywriting, or content creation
- Background in media, creative agency, or digital marketing
- Understanding of video production flow (even if not editing)
- Experience writing for creators, influencers, or brand social pages
- Comfortable working in fast-paced, trend-driven environment
- Comfortable appearing on camera for collaborative or behind-the-scenes content when required
