Social Media & Content Marketing Specialist

About Gump & KaChick

We're transforming how the world captures, shares, and experiences visual stories.

Gump is an AI-powered photo-management platform for photographers and event teams across Asia. We help photographers and event organisers deliver, share, search, and manage event photos seamlessly—creating better experiences for clients, guests, and creative teams.

KaChick helps photographers turn inquiries into bookings through AI-powered workflows. Our AI agent helps photographers respond to clients in minutes rather than hours, manage bookings more efficiently, and grow their business with less admin.

Together, we are building a photo ecosystem across Asia where photographers, creators, brands, and businesses can do more with their visual work.

The Opportunity

We are looking for a hands-on Social Media & Content Marketing Specialist to build and grow the AI-Powered Photographer brand: an education-led content platform for photographers who want to use AI and technology to work smarter, respond faster, deliver better client experiences, and grow a more sustainable business.

This is not a role focused only on scheduling posts or producing product announcements. Your mission is to create genuinely useful, engaging, platform-native content around the real challenges photographers face: winning clients, responding to inquiries, managing bookings, delivering event photos, finding images faster, improving workflow, building a brand, and adopting AI without losing creative control.

This is an end-to-end role. You will help shape the content strategy, create and publish content, manage channels and community conversations, measure results, and continuously improve what we produce.

What You'll Do

Social media strategy and planning

• Develop and execute a practical social media and content strategy for Gump, KaChick, and the AI-Powered Photographer brand.
• Define target audiences, content pillars, channel priorities, brand voice, and content formats.
• Build and manage monthly and weekly content calendars aligned with product priorities, customer needs, campaigns, workshops, events, and founder-led initiatives.
• Turn complex product workflows, customer questions, AI trends, and photographer pain points into clear and repeatable content series.
• Identify the right role for each channel, with a focus on platforms such as Instagram, TikTok, YouTube, YouTube Shorts, and LinkedIn where relevant.
• Propose new content ideas, creator collaborations, community initiatives, and growth experiments proactively.

Content creation and storytelling

• Create engaging educational, inspirational, and conversion-oriented content for photographers and event-media professionals.
• Produce short-form vertical videos for Instagram Reels, TikTok, and YouTube Shorts.
• Support longer-form content such as YouTube videos, tutorials, product walkthroughs, customer stories, founder interviews, webinar clips, and workshop recaps.
• Turn one strong idea, video, customer story, or workshop into multiple platform-native assets, including clips, carousels, quote posts, teaser edits, captions, email or landing-page content, and social posts.
• Write strong hooks, scripts, captions, titles, descriptions, calls to action, and content outlines.
• Help founders turn rough thoughts, customer conversations, and product updates into polished content without requiring them to be full-time creators.

Visual design and content packaging

• Design social-media assets including carousels, thumbnails, covers, templates, quote graphics, simple diagrams, product visuals, and educational slides.
• Develop and maintain a consistent visual system for the AI-Powered Photographer brand, including colour, typography, layouts, templates, and content formats.
• Create compelling thumbnails, titles, opening hooks, and covers that improve click-through rate, retention, and shareability.
• Package useful information into simple, visually engaging content that is easy for busy photographers to understand and apply.
• Maintain a high standard of design, clarity, and brand consistency across social channels.

Channel management and community growth

• Own day-to-day publishing, scheduling, and optimization across selected social channels.
• Adapt content for each platform, including format, duration, hooks, captions, titles, thumbnails, descriptions, hashtags, timing, and calls to action.
• Build genuine relationships with photographers through thoughtful comments, DMs, replies, user-generated content, and community conversations.
• Monitor conversations, trends, creator activity, platform updates, and competitor content to identify opportunities and useful insights.
• Identify potential creator collaborations, customer stories, partnership opportunities, and content contributors.
• Help distribute high-performing content through customers, partners, founder accounts, workshop communities, and relevant photographer networks.

Content marketing and growth

• Create content that supports the customer journey from awareness to trust, education, consideration, inquiry, booking, and product adoption.
• Build clear pathways from content to meaningful next steps, such as subscribing, downloading a resource, joining a workshop, trying a product, submitting an inquiry, or booking a demo.
• Support content for product launches, campaigns, feature announcements, customer success stories, webinars, workshops, partnerships, and events.
• Contribute to other content-marketing assets where needed, including website copy, landing pages, email campaigns, case studies, guides, and customer education materials.
• Help us build an owned audience through email subscribers, workshop registrations, community participation, and qualified inbound interest—not just vanity social metrics.

Performance, analytics, and improvement

• Track and report on weekly and monthly social-media and content performance.
• Monitor views, reach, watch time, retention, click-through rate, saves, shares, comments, follower growth, subscriber growth, website traffic, email sign-ups, workshop registrations, inquiries, demo bookings, and content-assisted leads.
• Identify the topics, formats, hooks, channels, and calls to action that produce the strongest results.
• Run practical tests on titles, thumbnails, first three seconds, post structures, captions, distribution approaches, and content formats.
• Turn performance data into clear recommendations for what to create more of, improve, stop, or test next.
• Build a documented content system that becomes more efficient, repeatable, and scalable over time.

What We're Looking For

• 2–4+ years of hands-on experience in social media, content marketing, content creation, video production, brand content, or a related role.
• An exceptional portfolio may be considered in place of traditional years of experience.
• Demonstrated ability to take content from idea to planning, production, publishing, analysis, and iteration.
• A strong understanding of social-media content across Instagram, TikTok, YouTube, YouTube Shorts, and/or LinkedIn.
• Strong instincts for what makes people stop scrolling, watch, save, share, comment, subscribe, and take action.
• Excellent visual taste and a strong grasp of social-media design, thumbnails, carousels, layout, typography, visual hierarchy, and brand consistency.
• Hands-on video-editing ability using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Descript, or similar.
• Comfortable creating simple graphics and templates in Canva, Figma, Adobe Creative Suite, or similar tools.
• Strong written English for scripts, captions, titles, descriptions, social posts, and content marketing copy.
• Comfortable filming or directing simple shoots using a phone, basic camera setup, simple lighting, and clear audio.
• Able to create useful screen recordings, product walkthroughs, tutorial content, and educational explainers.
• Comfortable working independently in a fast-moving startup environment, while collaborating closely with founders.
• Highly organized, proactive, detail-oriented, and able to manage multiple content streams without losing quality.
• Curious about AI, creator tools, photography, visual storytelling, and the changing future of creative work.

Especially Valuable

• Genuine interest in photography, photographers, visual culture, creator businesses, or the event industry.
• Experience creating content for photographers, creators, SaaS products, AI tools, marketplaces, events, or B2B/B2C technology products.
• Experience growing a personal, creator, or brand social account.
• Experience creating educational, tutorial, product-led, or business-focused content.
• Familiarity with YouTube Studio, Meta Business Suite, TikTok Analytics, Google Analytics, Notion, Asana, Frame.io, or social-media scheduling tools.
• Experience working with founders and turning rough ideas into structured, high-performing content.
• Understanding of privacy, image rights, permissions, and responsible use of customer or event-media content.
• Cantonese, Mandarin, or another Asian language is a plus, but strong written and spoken English is essential.

Why Join Us

• Build a real media brand: Shape the voice, creative direction, and growth strategy of AI-Powered Photographer from the ground up.
• Make useful content: Help photographers use AI and technology to save time, improve service, win more clients, and grow their business.
• Work directly with founders: Move quickly from idea to execution and have meaningful influence over positioning, content, product storytelling, and growth.
• Own visible outcomes: Your work will directly influence brand awareness, audience trust, customer education, inbound demand, and product adoption.
• Grow with the company: This role can develop into a senior Content Lead, Social Media Lead, Brand Lead, or Creative Lead position as our team and regional presence grow.
• Help shape creative work in the AI era: Join a team building tools and education for photographers across Asia as the industry evolves.