About the Role
We're hiring a hands-on Social Media Content Lead to own end-to-end social content across two brands in the home & lifestyle space.
This is a maker + owner role: you'll plan the content system, create high-quality posts, and uphold the quality bar by reviewing junior output. This is not a just post content role.
What You'll Do
1) Content Strategy & Scheduling
- Build content pillars and messaging angles for each brand
- Create a monthly content plan + weekly posting schedule (Reels, carousels, static, stories)
- Translate business goals into content objectives (awareness consideration inquiry/leads)
2) Content Production (Hands-on)
- Produce content across formats: carousels, static posts, reels, short-form videos
- Craft strong hooks, captions, and CTAs (DM/WhatsApp/form/consult booking)
- Storyboard + edit reels (cuts, pacing, subtitles, cover frames)
- Maintain brand consistency (tone, typography, spacing, visual system)
3) Creative Direction & Quality Control
- Review junior designer/content drafts and give clear, actionable feedback
- Create templates/examples to speed up output while keeping quality high
- Ensure final posts are publish-ready and aligned with the brand's positioning
4) Performance Loop & Iteration
- Track weekly performance (saves, shares, watch time, reach, DM inquiries/leads)
- Identify what's working (angles, hooks, formats) and iterate fast
5) Operational Discipline
- Deliver on time, proactively flag blockers, and propose next steps without being chased
- Maintain asset library + content tracker for smooth collaboration
Requirements (Must Have)
- Portfolio showing single post/carousel + reels/video work you personally created
- Strong design fundamentals (layout, hierarchy, typography, pacing)
- Strong audience empathy + business understanding (not template content)
- Can run a calendar consistently and ship on deadlines
- Comfortable reviewing junior work and elevating output quality
Nice to Have
- Experience with premium/lifestyle/hospitality or home category
- Can plan simple UGC-style shoots / direct basic content capture
Tools
Figma, Canva, Photoshop, CapCut/Premiere, Google Drive
KPIs
- Consistent publishing cadence + quality bar
- Growth in saves/shares + watch time (content resonance)
- Increase in DM/WhatsApp inquiries + leads
- Better junior output quality & speed due to your templates/reviews
