Company Description PRISM is a spectrum of urban living brands built by Lightkeepers, innovators focused on solving complex challenges of city life around the world. Originating from OYO, which transformed the economy hotel segment through accessible, value-driven stays, PRISM has expanded its vision into hospitality, workspaces, and celebration venues. Its growing portfolio includes brands such as DanCenter, Belvilla, Motel 6, Traum, Direct Booker, CheckMyGuest, Sunday, Weddingz, Innov8, and multiple SaaS offerings. Together, these brands serve over 100 million customers in more than 35 countries and 100 cities, adapting solutions to local cultures while maintaining consistent global standards.
Role Description This is a full-time, on-site Social Media Content Creator role based in Yogyakarta. The Social Media Content Creator will develop and execute engaging content across platforms such as Instagram, TikTok, Facebook, and LinkedIn, aligned with PRISM's brand voice and campaign objectives. Daily responsibilities include planning content calendars, producing copy and visual concepts, collaborating with design and marketing teams, and capturing on-site photos and videos to showcase PRISM's spaces and experiences. The role also involves monitoring social media trends, tracking performance metrics, engaging with online communities, and providing insights to improve reach and engagement. The Social Media Content Creator will help ensure that PRISM's brands are consistently represented, locally relevant, and aligned with global standards.
Qualifications
- Candidates should possess skills in social media content creation, including copywriting for posts, basic graphic design, and short-form video ideation and scripting.
- Candidates should possess skills in social media management, such as content scheduling, community engagement, and performance tracking using analytics tools.
- Candidates should possess skills in visual storytelling, including photography or videography fundamentals and familiarity with editing tools (e.g., Canva, Adobe Premiere Rush, CapCut).
- Candidates should possess skills in digital marketing fundamentals, including an understanding of audience targeting, brand positioning, and platform-specific best practices.
- Candidates should possess strong communication and collaboration skills, with the ability to work cross-functionally and adapt content to diverse cultures and audiences.
- Relevant experience in social media, marketing, or content creation for brands, preferably in hospitality or urban lifestyle sectors, is beneficial.
- A diploma or bachelor's degree in Communications, Marketing, Media, or a related field is advantageous, along with proficiency in English and local language.
