Social Media Content Creator

Company Description Nongkitiam is a modern food and beverage brand that reimagines the classic Kopitiam experience through Singaporean and Malaysian Peranakan culinary heritage. The brand offers authentic comfort food in a warm, welcoming environment that caters to casual hangouts, work-from-cafe needs, and family-friendly dining. With a 100% no pork, no lard concept.

Role Description The Social Media Content Creator is a full-time, on-site role based in Jakarta. This role is responsible for planning, creating, and publishing engaging content across platforms such as Instagram, TikTok, and other relevant channels to strengthen Nongkitiam's brand presence. Day-to-day tasks include developing content calendars, capturing photo and video content in-store, editing and optimizing assets, and writing captions that reflect the brand's voice and values.

This role also involves tracking basic performance metrics, suggesting content improvements, and ensuring consistent visual and narrative storytelling aligned with the brand's identity.

Qualifications

• Strong skills in social media content creation, including photography, videography, and video editing.
• ⁠ ⁠Create short-form content for TikTok, Reels, and other social platforms.
• ⁠ ⁠Handle content production from scripting, shooting to editing.
• ⁠ ⁠Execute campaign ideas into engaging content
• ⁠ ⁠Explore formats such as POVs, skits, trends, food content, interviews, and activation coverage.
• ⁠ ⁠Collaborate closely with the Social Media Specialist and other creative teams.
• ⁠ ⁠Stay updated with trends, sounds, editing styles, and creator formats.
• Attention to detail and a strong sense of visual aesthetics for food and lifestyle content.
• Comfort working on-site in a fast-paced F&B environment, including during peak dining hours.
• Collaborative mindset and ability to work closely with marketing, operations, and franchise partners.
• Prior experience in F&B, lifestyle, or retail content creation is an advantage.
• Fluency in Bahasa Indonesia and working proficiency in English is beneficial.
• Diploma or bachelor's degree in Communications, Media, Marketing, Design, or a related field preferred, or equivalent practical experience.