Social Media Content Creator

About Azura Living Bali

Were building a boutique, eco-luxury villa collection on Balis west coast (Tabanan). We craft cinematic, investment-grade storytelling for paid socialthen measure what wins. If you love turning luxury visuals into performance ads that convert, youll feel at home here. We are an international, dynamic, innovative team working in a high-professional environment. We offer professional growth through coaching and training, as well as financial development.

Role summary

Own the end-to-end creation of high-performing Meta ads (Instagram Reels + static images) for a luxury brand: concept hook edit export iterate. Youll partner with our Ads Manager and Sales to ship weekly testable assets, read the data, and scale winners.

• Engineer hooks that stop the scroll (first 3 seconds). Build story arcs specifically for paid placements (not organic).
• Edit premium Reels (25s) with crisp pacing, matched motion, tasteful transitions, and bold on-screen copy (silent-view optimized).
• Design static ad sets (1:1, 4:5, 9:16) with luxury typography and minimalist layoutsmultiple variants per concept for A/B testing.
• Ship at cadence: typically 254 new Reel concepts/week (with 23 hook variants each) about 8 static variants.
• Own export quality: specs, compression, color, audio levels, file naming, and a tidy shared asset library.
• Collaborate with our in-house Creative Marketing & Sales team of talented and highly motivated peers

• 30 days: onboarded to brand system; deliver consistent weekly volume; baseline CTR/scroll-stop rates established; Deliver the first 4 reels and 8 statics fully aligned with key stakeholder&aposs vision an creative requirements
• 60 days: 12 breakout winners live; clear variant logic; improved 3-sec hold and link-click rates.
• 90 days: repeatable creative testing system; template/preset library; measurable CPL improvements on your concepts.

• 46+ years creating paid social ads (Meta) for premium/luxury brands or high-ticket services.
• Hook architecture and storyboarding for direct-response video.
• Editing mastery: Premiere/Final Cut/CapCut Pro; motion basics (AE optional) for tasteful transitions
• Design craft: Photoshop/Figma; typography, spacing, visual hierarchy for static ads.
• On-screen copy (short, high-contrast, luxury tone) and CTA discipline.
• Data-literate: comfortable iterating on CTR, 3-second hold, CPC, CPL; understands creative fatigue.
• English fluency; strong communication and ownership.

Nice to have: Real estate/hospitality experience, Bali context, drone/grade skills, Indonesian/Bahasa.

Premiere or Final Cut, After Effects (basic), CapCut Pro, Photoshop, Figma, Google Drive.

• CTR and 3-second hold rate by creative
• Cost per click (CPC) and Cost per lead (CPL) alignment with targets
• Winner refresh rate and variant hit rate
• Asset velocity (quality and on-time delivery)

Compensation: Salary based on skill, portfolio, and impact. We pay for top-tier craft. Willing to pay above market average for top-qualified candidates.

Engagement: Full-time (preferred) or contract-to-hire.

Location: Bali (Canggu/Tabanan) or remote (Bali-friendly hours).

• Portfolio link required (top 3 Reel ads + 3 static ad variants for premium brands).
• Add 3 sentences on your hook logic for one Reel.
• Shortlisted candidates receive a micro-exercise (2 hook variants + 4 static variants).