- Placement for : PT. Cipta Gandaria (Clubhouse)
- Instagram : @clubhouse.id
To build and execute Clubhouse's marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B).
Key Responsibilities
- Content Creation & Management
- Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns
- Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse's premium-lifestyle positioning
- Manage a consistent posting schedule (e.g., 4-6 posts/week + daily stories)
- Community Engagement
- Respond to comments, DMs, and inquiries in a timely and professional manner
- Build and moderate WhatsApp/Telegram community groups (Reclub, Intense Partner)
- Collaborate with coaches and members to feature authentic stories and testimonials
- Campaigns & Lead Generation
- Design and execute campaigns for monthly bookings, events, and coaching programs
- Coordinate influencer/KOL partnerships, track ROI, and manage brand ambassadors
- Run paid ads (Meta Ads, Google Ads) with clear KPIs: bookings, sign-ups, engagement
- Analytics & Reporting
- Track metrics (reach, engagement, leads, conversions)
- Prepare monthly marketing reports with recommendations
- Test and optimize creatives and formats for better performance
- Brand & Partnerships
- Ensure Clubhouse visuals and voice are consistent across all touchpoints
- Support Reiner (partnerships) by amplifying sponsor/F&B tenant activations on social media
- Work closely with ops team to promote on-site activities, events, and launches
KPIs (Key Performance Indicators)
- Social media growth (followers, reach, engagement rate)
- Leads generated for coaching & monthly bookings
- Event sign-ups and attendance
- ROI on paid campaigns
- Community satisfaction/engagement in digital channels
Requirements
- Experience managing social media for lifestyle, sports, or F&B brands
- Strong content creation skills (photography, video editing, Canva/Adobe tools)
- Comfortable with paid ads (Facebook Ads Manager, Google Ads)
- Passionate about sports/fitness/lifestyle (padel interest = huge plus)
- Strong communication in English + Bahasa
