Social Media Associate, GGWP

About IDN

IDN is the leading media and entertainment technology company for Millennials and Gen Z in Indonesia. Founded by brothers Winston Utomo and William Utomo on 8 June 2014 in Surabaya, IDN has redefined how the country's young generation connects, creates, dreams, and experiences. Today, IDN has evolved into a platform with over 70 million monthly active users and four core business pillars: digital media, digital entertainment, live entertainment, and the creators economy.

Job Overview

A Social Media Associate at GGWP is responsible for developing and executing engaging social media content that strengthens the brand's presence across digital platforms. This role combines content planning, creative ideation, trend adaptation, copywriting, and performance analysis to grow audience engagement and support GGWP's marketing and campaign objectives.

The ideal candidate understands gaming, esports, and digital culture, stays highly up to date with social media trends, and can turn them into relevant and engaging content for GGWP's audience. The role works closely with creative and cross-functional teams to deliver timely, platform-appropriate content.

Responsibilities

• Develop and execute social media content plans aligned with the brand's marketing objectives and campaign goals.
• Research, identify, and adapt the latest social media trends into engaging and relevant content for the brand.
• Create creative content ideas, including short-form videos, static posts, carousels, stories, and other platform-specific formats.
• Write compelling captions and copy that reflect the brand's tone of voice and encourage audience engagement.
• Collaborate with graphic designer, video editor, project manager, and other stakeholders to ensure timely content production and delivery.
• Monitor social media performance, analyze key metrics, and provide recommendations to improve content effectiveness and audience growth.
• Support the execution of digital campaigns, creator campaigns, and event-related social media activities.
• Stay up to date with platform updates, algorithm changes, emerging trends, and audience behavior to continuously optimize content strategy.

Requirements

• Education & Experience – Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum 1–2 years of experience managing social media for a brand, agency, or digital platform.
• Content Planning & Strategy – Proven ability to develop monthly content plans and social media calendars that align with brand objectives, campaign goals, and audience interests.
• Content Creation – Strong creativity in developing engaging and high-performing content across various social media platforms, with an understanding of different content formats including short-form videos, carousels, static posts, and stories.
• Social Media Knowledge – In-depth understanding of major social media platforms (Instagram, TikTok, X, & Facebook), including platform best practices, algorithms, and audience behavior.
• Trend Awareness – Passionate about staying up to date with the latest social media trends, viral content, internet culture, and emerging digital features, with the ability to translate trends into relevant brand content.
• Copywriting & Communication – Excellent copywriting and communication skills with the ability to create compelling captions, campaign messaging, and creative concepts tailored to different audiences.
• Analytics & Performance – Basic understanding of social media analytics and performance metrics, with the ability to evaluate content performance and provide actionable recommendations for improvement.
• Personal Attributes – Highly creative, proactive, detail-oriented, organized, and able to manage projects in a fast-paced environment. A collaborative team player with a strong willingness to learn and adapt to changing social media trends.

Preferred Qualifications

• Since our primary audience is heavily engaged in pop culture (anime, cosplay, gaming, and related communities), candidates who are familiar with these interests and trends will have a strong advantage.

This role is based at IDN HQ (South Jakarta) under a Work From Office (WFO) arrangement. The selected candidate will join GGWP, one of IDN's leading business units specializing in gaming, esports, and digital entertainment.