SEO Specialist - Recruitment Agency

The Role

As an SEO Specialist, you will be responsible for developing and executing THI's SEO strategy across technical SEO, on-page optimization, content, internal linking, keyword strategy, competitor analysis and off-page SEO.

You will work closely with the management and content team to identify opportunities, prioritize SEO initiatives and continuously improve our organic search performance.

Your ultimate objective is simple:

Make Talent Hunts easier to find when companies are looking for recruitment and workforce solutions — and turn that visibility into qualified business opportunities.

Key Responsibilities

1. SEO Strategy & Keyword Research

• Develop and execute SEO strategies aligned with THI's business objectives.
• Conduct keyword research and identify high-value commercial and informational search opportunities.
• Analyze search intent and map keywords to the most appropriate website pages.
• Identify keyword gaps and opportunities against competitors.
• Develop and maintain a structured Keyword → Page → Search Intent map.
• Prioritize SEO opportunities based on search volume, competition, commercial intent and business value.

2. On-Page SEO

• Optimize page titles, meta descriptions, H1/H2 structures and page content.
• Improve content relevance, search intent alignment and topical authority.
• Identify and resolve keyword cannibalization.
• Develop internal linking strategies across service, industry, location and content pages.
• Optimize existing pages that already have search visibility to improve rankings and CTR.
• Ensure SEO recommendations remain aligned with user experience and conversion objectives.

3. Technical SEO

• Monitor website crawlability, indexation and technical SEO health.
• Identify issues involving:
  • Indexation
  • Canonical tags
  • Sitemap
  • Robots.txt
  • Redirects
  • Duplicate content
  • URL parameters
  • Pagination
  • Core Web Vitals
  • Structured data
  
  
  
• Work with developers or external technical resources to implement technical SEO improvements.
• Conduct regular technical SEO audits.

4. Content SEO

• Develop SEO content strategies around THI's core services and areas of expertise.
• Create content briefs for SEO articles and landing pages.
• Work with writers or create content when required.
• Ensure content supports commercial landing pages rather than competing with them.
• Build topical authority around areas such as:
  • Executive Search
  • Recruitment
  • Headhunting
  • Payroll
  • EOR
  • RPO
  • Mass Hiring
  • Industry-specific recruitment
  • Recruitment in Indonesia
  
  
  

5. Off-Page SEO & Backlink Development

• Develop and execute a sustainable backlink acquisition strategy.
• Identify relevant Indonesian business, HR, industry and professional publications.
• Build relationships with relevant websites, communities, associations and publications.
• Develop editorial outreach and digital PR opportunities.
• Monitor backlink profiles and identify potentially harmful or low-quality backlinks.
• Maintain a healthy and relevant backlink profile.

Quality matters more than quantity.

We are not looking for someone whose strategy is simply to acquire hundreds of low-quality links.

6. SEO Analytics & Reporting

Regularly monitor and analyze:

• Google Search Console
• Google Analytics 4
• Organic clicks
• Organic impressions
• CTR
• Keyword rankings
• Organic landing pages
• Organic conversions
• Search visibility
• Indexation
• Backlink growth
• Competitor performance

Translate data into clear recommendations and actions, rather than simply producing reports.

7. Competitor Analysis

• Monitor competitors organic search strategies.
• Analyze their keyword rankings, content strategy, website structure and backlink profiles.
• Identify content and keyword gaps.
• Identify opportunities where THI can outperform competitors.

8. Conversion & Business Alignment

SEO at THI is not only about rankings.

You will be expected to understand:

Search → Website → Engagement → Enquiry → Qualified Lead → Client

Therefore, you will work with management to identify which keywords and pages have the highest potential to generate actual recruitment and workforce solution enquiries.

Requirements

Must Have

• Minimum 2–3 years of hands-on SEO experience.
• Strong understanding of On-Page, Technical and Off-Page SEO.
• Proven experience with Google Search Console and Google Analytics 4.
• Strong keyword research and search intent analysis skills.
• Understanding of website architecture and internal linking.
• Experience performing SEO audits.
• Understanding of indexing, crawling, canonicalization and technical SEO fundamentals.
• Experience with backlink analysis and outreach.
• Strong analytical and problem-solving skills.
• Ability to interpret SEO data and turn it into actionable recommendations.
• Good English and Bahasa Indonesia communication skills.