SEO Content Writer

Job Description:

• Work closely with the SEO team lead and members, the regional SEO team, and other cross-functional teams to provide/execute SEO best practices.
• Perform ongoing keyword discovery, expansion, and optimization.
• Conduct competitive site analysis.
• Create compelling and well-optimized content for our website, blog posts, articles, and other digital platforms.
• Write clear, concise, and engaging copy that aligns with our brand voice and tone.
• Incorporate relevant keywords and phrases strategically into content while maintaining readability and natural flow.
• Develop content strategies that drive organic traffic, improve search engine rankings, and increase website visibility.
• Monitor SEO performance with key metrics and able to present trends and insights.
• Develop and implement the link-building strategy.
• Drive SEO traffic in content creation through blog and microsite.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Other SEO tasks and duties as assigned.

• Bachelor's degree in English, Communications, Marketing, or a related field (or equivalent experience).
• Proven experience as an SEO Content Writer or similar role, with a strong portfolio showcasing successful content optimization.
• In-depth understanding of SEO best practices and the ability to implement them effectively.
• Excellent writing and editing skills, with the ability to adapt writing style to target different audiences and platforms.
• Strong attention to detail and the ability to produce error-free, grammatically correct content.
• Creative thinking and problem-solving skills.
• Ability to work independently and manage multiple projects and deadlines.
• Good understanding of On-page, Off-page, and technical SEO best practices.
• Experienced in using SEO and website analytics tools like Google Search Console, Screaming Frog, ahrefs.com, Google Keyword Planner, and Google Analytics.
• Experience in large data set manipulation and processing with spreadsheets.
• Working knowledge of HTML, CSS, JavaScript, and WordPress.
• Strong project management skills.
• Sharp attention to detail.
• Ability to work independently and collaborate with cross-functional teams.
• Good written and verbal communication skills in Bahasa and English.
• Experienced with team management is a plus.