Role Overview:
We are looking for a dedicated and strategic SEO Content Specialist to spearhead our digital presence in the Indonesian market. You will be responsible for the end-to-end management of the TradingPRO Indonesia website, ensuring all content is high-performing, culturally relevant, and optimized for search engines to drive high-quality leads.
Key Responsibilities
- Content Strategy & Writing: Research, write, and edit high-quality articles, blog posts, and landing page copy tailored to the Indonesian trading community.
- Website Management: Regularly update and maintain the TradingPRO Indonesia website to ensure content accuracy, proper localization, and a seamless user experience.
- SEO Optimization: Perform keyword research specifically for the Indonesian market. Implement on-page SEO (meta tags, headers, internal linking) and monitor technical SEO health.
- Performance Tracking: Use tools like Google Analytics and Search Console to track keyword rankings, organic traffic, and conversion rates.
- Competitor Analysis: Monitor local competitors in the Indonesian brokerage space to identify content gaps and new opportunities for growth.
- Brand Alignment: Ensure all Indonesian content aligns with TradingPRO's global brand voice while maintaining local resonance.
Requirements & Qualifications
- Bachelor's Degree: Ideally in Marketing, Communications, Finance, or Journalism.
- Certifications: Professional certifications in SEO (e.g., Ahrefs, HubSpot, Google Analytics, or SEMrush Academy) are highly desirable to prove they stay updated with 2026 algorithm trends.
- Language Mastery: Native-level fluency in Bahasa Indonesia with excellent writing, grammar, and storytelling skills. Professional proficiency in English.
- SEO Expertise: Proven experience with SEO tools (e.g: Ahrefs, or Google Keyword Planner) and a solid understanding of search engine algorithms.
- Industry Knowledge: A strong understanding of the financial markets, forex, or the trading industry is highly preferred.
- CMS Experience: Proficiency in managing websites via CMS platforms (e.g., WordPress).
- Analytical Mindset: Ability to turn data and traffic reports into actionable content improvements.
