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SEO and ASO Specialist

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3-5 Years
a month ago
89 Viewed
0 Applied

Job Description

Responsibilities

  • Developing and executing technical SEO strategies on our website using a CMS, analyzing data, and implementing changes.
  • Conducting comprehensive keyword research and optimization across various types of organic landing pages.
  • Monitoring competitor analysis and identifying opportunities for improvement.
  • Performing technical audits to identify bugs and enhancements for our website.
  • Managing App Store Optimization (ASO) and Off-Page SEO efforts, including link building.
  • Develop and execute comprehensive SEO and ASO strategies to improve search rankings and app store visibility.
  • Collaborate with content creators, developers, and designers to implement SEO and ASO best practices into website and app design.
  • Optimize website content, metadata, and app descriptions to improve relevance and drive organic traffic.
  • Develop compelling title tags, meta descriptions, and app screenshots to maximize click-through rates and conversions.
  • Implement A/B testing and experimentation to optimize landing pages, app store listings, and conversion funnels.

Qualifications

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • Minimum of 3 years of experience in SEO and ASO roles, preferably within the technology or education sector.
  • Proficiency in SEO and SEM tools such as Google Analytics, SEMrush, and Moz, as well as ASO platforms like App Annie and Sensor Tower.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Up-to-date knowledge of search engine and app store algorithms, trends, and best practices.
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