Company Description
Smailing Tour DMC, headquartered in Bali - with a focus of serving inbound travellers to Indonesia - is the extended arm of Smailing Tour Group in Indonesia. We believe in creating customised unique experiences for each and every client, whatever the purpose of their visit to Indonesia.
Role Description:
This is a full-time on-site role for a Senior/Supervisor Social Media Specialist located in Denpasar. The responsibilities includes:
- Lead and manage the company's social media strategy across Instagram, TikTok, YouTube, and LinkedIn.
- Plan, create, and publish engaging content (posts, reels, short videos, captions, and stories) aligned with brand guidelines.
- Supervise day-to-day social media operations
- Monitor performance metrics (engagement, reach, followers, traffic) and provide regular reports and insights.
- Develop content calendars and campaign plans to support branding, promotions, and company initiatives.
- Oversee community management, including responding to comments, messages, and inquiries in a timely manner.
- Identify trends, platform updates, and content opportunities to improve performance and visibility.
- Support content creation for blogs and newsletters to ensure consistent brand messaging across channels.
Requirements:
- Minimum education: D3 / bachelor's degree in marketing, Communication, Digital Media, or related field.
- Minimum 12 years of experience in social media management or digital marketing (preferably in travel or hospitality).
- Strong understanding of Instagram, TikTok, YouTube, and LinkedIn algorithms, trends, and best practices.
- Able to plan content strategies and execute campaigns across multiple platforms.
- Understanding in content creation (copywriting, basic visual/video direction, storytelling).
- Familiar with social media analytics and reporting tools (e.g., Meta Insights, TikTok Analytics, YouTube Studio, Google Analytics is a plus).
- Able to write and manage blog articles and newsletters
- Strong communication skills in English (both written and verbal).
- Creative, proactive, well organized, and detail oriented with good time management skills.
- Able to work independently and supervise or guide junior team members.
- Willing to work on shift or flexible hours when needed (content shoots, events, campaigns).
- Domiciled in Bali.
Qualified candidates can send their email directly to: [Confidential Information]
