Senior Strategist

Job Description :

1. Develop brand, communication, campaign, and social media strategies based on business

objectives, audience insights, category dynamics, and cultural context.

2. Turn research and data into clear insights, strategic opportunities, and actionable recommendations.

3. Develop integrated 360° campaign approaches across social, digital, content, KOL/creators, PR, activation, and other relevant touchpoints.

4. Translate strategic direction into actionable social media and content plans, including editorial direction, content pillars, EP, platform roles, and content planning.

5. Understand platform behavior, trends, communities, creator ecosystems, and evolving social culture to identify relevant opportunities for brands.

6. Collaborate closely with Creative, Production and Account teams to ensure execution stays connected to the strategy.

7. Build compelling presentations for proposals, pitches, and client presentations.

8. Monitor campaign and content performance, identify key learnings, and provide recommendations for optimization and future planning.

Requirements :

1. Bachelor's degree in Marketing, Communications, Advertising, Business, or related field.

2. 3–5 years of experience in a Strategy, Strategic Planning, Brand Planning, or Social/Digital Strategy role, preferably within an agency environment.

3. Experience developing integrated marketing campaigns and social media strategies for brands across different categories.

4. Strong understanding of major social platforms, digital trends, content formats, and creator/influencer ecosystems.

5. Experience developing social media editorial plans, content pillars, and content calendars.

6. Strong research, analytical, and problem-solving skills with the ability to translate findings into actionable strategies.

7. Excellent presentation and storytelling skills, with experience developing and presenting strategic recommendations to clients.

8. Strong written and verbal communication skills in both Bahasa Indonesia and English.

9. Proactive, detail-oriented, and comfortable working on multiple projects in a fast-paced agency environment.