Senior SEO Content Writer (Freelance)

Company Description Makinrajin (PT Makin Digital International) is a digital marketing company that helps businesses build, grow, and optimize their presence in the digital space. The team focuses on strategic outcomes beyond traffic and rankings, aiming to reach the right audience, build trust, generate leads, and drive sustainable growth. Makinrajin offers a range of solutions including SEO, content marketing, keyword research, copywriting, digital advertising, social media marketing, and website development. By combining strategy, technology, data, and execution, the company tailors digital initiatives to each client's business characteristics, target audience, industry, and goals. Its mission is to help businesses grow through better digital strategies, stronger execution, and measurable results.
Role Description The Senior SEO Content Writer (Freelance) role is a part-time remote position focused on planning and producing high-quality, SEO-optimized content for client websites and digital channels. Day-to-day responsibilities include conducting keyword and topic research, developing content outlines, writing long-form articles, landing pages, and blog posts, and ensuring on-page SEO best practices are implemented. The role also involves aligning content with client brand voice and business objectives, collaborating with internal strategists or project managers, and revising content based on feedback and performance data. The Senior SEO Content Writer is expected to manage deadlines independently, maintain consistent quality across multiple projects, and contribute ideas to improve content strategy and search performance.
Qualifications

• Candidates should possess strong Web Content Writing and Writing skills, including the ability to create clear, engaging, and SEO-friendly copy for diverse industries.
• Candidates should possess Content Strategy and Research skills, with experience turning keyword and audience insights into structured content plans and outlines.
• Candidates should possess solid Proofreading skills, ensuring accuracy, consistency, and adherence to style guides and SEO requirements.
• Experience in SEO (on-page optimization, keyword integration, search intent) and content marketing for B2B and B2C audiences is highly beneficial.
• Excellent command of written English, strong analytical abilities, and familiarity with tools such as Google Search Console, Google Analytics, or SEO platforms (e.g., Ahrefs, SEMrush) are preferred.
• Demonstrated ability to work independently in a remote setting, manage multiple deadlines, and communicate clearly with distributed teams and clients.
• A background in digital marketing, communications, journalism, or related fields, and a portfolio showcasing SEO content work, will be an advantage.