Senior SEO & AI Search Specialist

Role Summary

We are hiring one Senior SEO and AI Search Specialist to own and scale our organic presence across Google and AI-driven search platforms. This role goes beyond traditional SEO. The candidate must understand how search engines and AI models ingest, rank, and surface information, including Google AI Overview and other AI answer engines.

This person will also design and develop an internal AI-powered SEO agent to systemize research, optimization, and monitoring across our brands.

This is a specialist role, not a generalist or junior SEO position.

Core Responsibilities

1. Technical SEO Ownership

Perform and maintain full technical SEO audits

Manage site architecture, crawlability, indexation, and internal linking

Optimize Core Web Vitals, page speed, and mobile performance

Handle structured data, schema markup, and entity optimization

Resolve issues related to canonicalization, pagination, redirects, and log files

Work closely with developers on SEO-critical implementations

2. Search Engine and AI Visibility

Optimize content and structure for Google AI Overview inclusion

Design content frameworks aligned with how LLMs extract answers

Build and maintain entity-based SEO strategies

Optimize for E-E-A-T signals across all owned properties

Monitor how our brand and pages are referenced by AI platforms

Actively test and refine strategies for AI-driven discovery

3. Content and Semantic Strategy

Define keyword, topic cluster, and search intent strategies

Guide content teams with SEO-driven briefs that prioritize ranking and AI retrieval

Optimize existing content for semantic depth and clarity

Identify content gaps based on search demand and AI behavior

4. Internal AI SEO Agent Development

Design an AI agent that supports SEO workflows such as:

Keyword and topic discovery

Content optimization checks

Technical issue detection

SERP and AI visibility monitoring

Work with internal teams to define requirements and usage

Maintain and improve the agent over time

Ensure the tool supports scale across multiple brands and domains

5. Monitoring, Reporting, and Insight

Track rankings, traffic, and technical health

Monitor AI Overview appearances and AI citations

Provide clear, decision-ready reports for management

Translate SEO data into actions, not theory

Required Expertise

This role requires proven, hands-on mastery in the following areas:

Advanced technical SEO

Google Search Console and log file analysis

Structured data and schema.org

Entity-based and semantic SEO

Core Web Vitals optimization

AI search behavior and LLM content extraction

SEO for multi-domain or multi-brand environments

Collaboration with developers and product teams

AI and Tooling Requirements

The candidate must have experience with or strong working knowledge of:

AI-assisted content and research workflows

Prompt design for SEO and content extraction

SEO tooling such as Ahrefs, Semrush, Screaming Frog, or similar

Custom workflows using AI models or automation tools

Building internal tools or systems, even if not as a full engineer

Candidate Profile

Senior-level SEO specialist with deep technical focus

Comfortable working independently and owning outcomes

Thinks in systems, not one-off tactics

Curious about how AI changes search behavior

Practical, execution-oriented, and data-driven