Senior Sales Trainer

Company Description

POSe.id is a leading end-to-end digital solutions provider focused on driving operational efficiency and delivering exceptional business experiences for its clients. The company specializes in digital transformation, powered by teams of passionate problem solvers, engineers, and creative thinkers. POSe.id collaborates closely with customers to design and implement solutions that address complex business challenges and accelerate growth. As the organization expands, it offers opportunities for talent to contribute directly to the future of technology and innovation.

Role Description

The Senior Sales Trainer is a full-time, on-site role based in Jakarta and/or Tangerang Selatan, responsible for driving the performance of our field sales force (Canvassers) in acquiring verified POSe Wallet Premium users through e-KYC. This role designs and delivers practical, field-ready training programs covering onboarding, product knowledge, simple sales pitching, and objection handling, particularly around customer concerns with ID card (KTP) photo submission and e-KYC verification.

Beyond the classroom, the Senior Sales Trainer spends significant time in the field, coaching canvassers directly in cold markets such as traditional markets, small retail shops (warung), ojek bases, and densely populated residential areas. The role applies a Train-the-Trainer (TtT) approach to equip Area Sales Supervisors to deliver consistent training standards across all regions. Working closely with the Marketing team, the Senior Sales Trainer translates promotional campaigns and KOL content (TikTok/Reels) into practical talking points for the field. Training effectiveness is measured through key sales metrics, including Active Sales Ratio, KYC First-Pass Approval Rate, and Same-Day Transaction Conversion Rate.

Qualifications

• Minimum 3–5 years of experience leading or training field sales, canvassing, or direct sales teams.
• Background in one of the following industries is required: Fintech (PPOB, bank agent networks, or e-wallet), FMCG mass-market (General Trade or Direct-to-Consumer channels), or Telecommunications (distributor canvassing).
• Proven hands-on experience penetrating cold markets, including traditional markets, small retail outlets, and dense residential communities.
• Strong ability to create simple sales scripts (e.g., 3-sentence pitches) and objection-handling techniques, especially for customer hesitation around ID verification and e-KYC.
• Solid command of Train-the-Trainer (TtT) methodology to develop supervisors into effective trainers and ensure consistent standards across areas.
• Good understanding of marketing trends and KOL-driven campaigns, with the ability to turn them into practical field sales ammunition.
• Data-minded and comfortable being evaluated on field sales KPIs such as Active Sales Ratio, KYC First-Pass Approval Rate, and Same-Day Transaction Conversion Rate.
• Street-smart, an excellent communicator, and able to command respect from field teams.
• Field-driven and willing to travel and work on the ground alongside sales teams.