About ADA
ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.
About The Role
We are looking for a seasoned Senior Product Manager to join our team in Jakarta and lead the development of innovative, customer-centric products. In this role, you will own the product vision, strategy, and roadmap, working cross-functionally with Engineering, Design, Data, Marketing, and Commercial teams to deliver products that create measurable business and customer impact.
You will be a key decision-maker, setting priorities in a fast-paced environment and navigating ambiguity with confidence. This is a high-visibility role with the opportunity to shape the future of our product portfolio in one of Southeast Asia's most dynamic markets.
Key Responsibilities
- Product Strategy & Vision
- Define and own the product vision, strategy, and multi-quarter roadmap aligned with company objectives and market opportunities.
- Identify unmet customer needs through primary research, data analysis, and competitive intelligence to inform product direction.
- Roadmap Planning & Execution
- Translate strategy into a clearly prioritized backlog; define OKRs, KPIs, and success metrics for each initiative.
- Drive execution across the full product lifecycle — from discovery and ideation through development, launch, and iteration.
- Make data-driven trade-off decisions on scope, timeline, and resources while managing stakeholder expectations.
- Cross-functional Leadership
- Act as the connective tissue across Engineering, Design, Data, Sales, Marketing, and Operations to align on priorities and resolve impediments.
- Lead agile ceremonies; write clear product requirements, user stories, and acceptance criteria.
- Customer & Market Insight
- Conduct user interviews, usability tests, and market research to develop deep empathy for target users and personas.
- Monitor the competitive landscape and emerging trends in the Indonesian and broader Southeast Asian market.
- Data & Metrics
- Define, track, and analyze product metrics (activation, retention, NPS, revenue) to assess performance and identify optimization opportunities.
- Build a culture of experimentation and rapid iteration.
- Stakeholder Management
- Present product strategy, roadmap, and results to senior leadership and executive stakeholders with clarity and conviction.
- Collaborate with commercial teams on go-to-market strategies, pricing, and business case development.
Qualifications & Requirements
- 8-10+ years of product management experience, with at least 4 years in a senior or lead PM capacity.
- Qualification: Bachelor's/Master's degree; MBA is a plus.
- AI Product Experience: Demonstrated ability to conceptualize, build, and ship AI-powered products — including working knowledge of LLMs, generative AI, ML-driven features, or intelligent automation.
- Demonstrated track record of owning and shipping impactful B2B or B2C products at scale.
- Strong analytical skills; proficiency in data analysis and product analytics frameworks.
- Experience working in an agile/scrum environment with a deep understanding of agile principles and ceremonies.
- Proven ability to influence without authority and build consensus across a diverse set of stakeholders.
- Experience managing and mentoring junior PMs or cross-functional contributors.
- Deep familiarity with the Indonesian digital market, consumer behaviour, and regulatory environment.
- Experience with growth loops, monetization strategies, or platform product thinking is highly valued.
Nice to Have
- Experience in product-led growth (PLG) organizations.
- Exposure to API-first or developer-facing products.
- Familiarity with UX design principles and working closely with design systems.
- Excellent written and verbal communication skills in Bahasa Indonesia.
Preferred — Business Messaging & Telco Experience
Candidates with prior experience in the following areas will be given strong preference during the selection process:
- Business Messaging Platforms: Hands-on PM experience with platforms such as WhatsApp Business API, RCS, SMS/OTP infrastructure, in-app messaging SDKs, or omnichannel customer engagement tools.
- Telecommunications Industry: Prior product experience within a telco operator, MVNO, CPaaS provider, or ecosystem partner — with familiarity in A2P messaging, SIM-based authentication, voice/data bundling, or network APIs.
- Developer & API Ecosystems: Experience managing products consumed by enterprise developers or system integrators in a messaging or communication context.
- Regulatory Awareness: Understanding of BRTI regulations, OJK digital communication guidelines, or international messaging compliance frameworks (e.g., GSMA, CTIA).
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Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles
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