Company Description
Workhorse Digital specializes in creating transformative digital strategies that drive growth and elevate brand presence. From tailored digital marketing approaches to user-friendly and visually compelling websites, the company delivers measurable results for both startups and established businesses. Recognized for its expertise in conversion optimization and strategic excellence, Workhorse Digital stands as a trusted partner in navigating the ever-evolving digital landscape. Join us in shaping innovative solutions that fuel impactful business outcomes.
What Will Be Challenging
Please read this carefully - it's here to help you self-select.
- Expectations are high and visible
- Problems may be ambiguous and fast-moving
- Priorities can change as the business scales
- Feedback is direct and frequent
- Performance is measured by results, not intentions
If you require rigid structure, narrow scope, or close supervision to perform well, this environment may not be a good fit.
What You Will Own
Campaign Strategy, Execution & Optimization
- Lead the planning, execution, and optimization of performance marketing campaigns across Meta, Google, and other paid acquisition channels to drive scalable business growth.
- Develop data-driven media strategies, including budget allocation, audience segmentation, bidding strategies, and full-funnel campaign planning.
- Drive continuous optimization through performance analysis, creative testing, audience refinement, and channel experimentation to maximize efficiency and ROI.
- Oversee A/B testing frameworks across creatives, audiences, landing pages, and placements to improve conversion performance and customer acquisition.
- Ensure accurate measurement infrastructure, including UTMs, pixels, attribution setup, conversion tracking, and marketing analytics frameworks.
Collaboration
- Work closely with the Brand, Sales, Growth, and BI teams to ensure media plans are aligned with brand direction and business goals.
- Act as a strategic partner to senior leadership by providing recommendations on acquisition strategy, investment priorities, and growth opportunities.
- Mentor and develop junior performance marketing team members through coaching, capability building, and performance management.
Analytics & Reporting
- Own performance reporting and analysis across key metrics including CAC, ROAS, MER, LTV, CTR, CPM, CVR, and incrementality.
- Translate campaign performance data into actionable business insights and recommendations to improve marketing effectiveness and efficiency.
- Build and maintain performance dashboards to ensure visibility, data accuracy, and timely decision-making across stakeholders.
- Present regular performance updates, growth insights, and optimization recommendations to leadership teams.
Learning & Growth
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
- Identify and test new growth opportunities, channels, audiences, and performance marketing innovations to scale customer acquisition profitably.
- Champion a test-and-learn culture by continuously improving marketing frameworks, experimentation methodologies, and best practices.
What We're Looking For
- 10–12 years of hands-on experience in Performance Marketing, preferably within startup environments, with exposure to luxury, e-commerce, or high-value product categories.
- Strong experience in developing data-driven media plans based on market trends, historical performance, and business objectives.
- Proven track record of profitably scaling paid acquisition campaigns across Meta and Google platforms.
- Prior experience mentoring or coaching junior team members is a strong advantage.
- Familiarity with Meta Ads Manager, Google Ads, and Google Analytics (GA4) is a must.
- Proficient in tracking, attribution, and performance reporting (UTMs, pixels, conversion APIs).
- Analytical mindset with the ability to interpret campaign metrics and suggest optimizations.
- Up-to-date knowledge of ad tech, trends, and platform updates.
- Creative testing mindset with the ability to identify winning creatives and scale them.
- A highly meticulous, hands-on, and solution-driven professional with the agility to succeed in a fast-moving startup environment.
- Fast learner with strong curiosity and a desire to grow into a performance marketing expert.
- Results-oriented and comfortable working with numbers.
- Hands-on and proactive, with a willingness to get involved in campaign execution.
- Able to thrive in a fast-paced, collaborative environment.
