What you'll do:
- Managing and optimizing performance marketing campaigns:
- Campaign strategy: Develop comprehensive strategies for performance marketing campaigns, aligning them with overall business objectives and target audience.
- Execution: Oversee the execution of campaigns across various digital channels, including search engines, social media platforms, display advertising, and email marketing.
- Technical Implementation: Understand tagging implementation and make sure every campaign tracked properly across all platforms
- Mobile Marketing Measurement: Understand how to utilize MMP to maximize mobile app campaign performance
- Timeline management: Ensure timely delivery of campaigns, coordinating with internal teams and external partners as necessary.
- Ad creative oversight: Work closely with creative teams to develop compelling ad creatives that resonate with the target audience.
- Collaborating with various teams for effective campaigns:
- Cross-functional collaboration: Collaborate with teams such as content marketing, design, product, and sales to ensure a cohesive and integrated approach to campaigns.
- Communication: Maintain open lines of communication with different departments to gather insights, align goals, and address any challenges that may arise during campaign execution.
- Feedback loop: Establish a feedback loop to continuously improve collaboration and enhance the overall effectiveness of marketing efforts.
- Analyzing and interpreting campaign data:
- Data collection: Implement robust tracking and analytics systems to collect relevant data on campaign performance.
- Data analysis: Utilize data analysis tools to interpret campaign data, identify trends, and extract actionable insights.
- Performance metrics: Monitor key performance indicators (kp is) such as click-through rates, conversion rates, and customer acquisition costs to gauge the success of campaigns.
- Competitor benchmarking: Analyze competitor data to benchmark campaign performance and identify areas for improvement.
- Ensuring optimal ROI on marketing investments:
- Budget allocation: Develop and manage budgets for individual campaigns, allocating resources effectively across different channels and tactics.
- Roi measurement: Implement methodologies for measuring the return on investment for each campaign and adjusting strategies accordingly.
- Cost efficiency: Identify opportunities to optimize costs without compromising the quality and impact of campaigns.
- Experimentation: Encourage and conduct a/b testing and experimentation to find the most effective strategies for maximizing ROI.
- Continuous learning and adaptation:
- Industry awareness: Stay abreast of industry trends, emerging technologies, and changes in consumer behavior to adapt strategies accordingly.
- Feedback integration: Integrate feedback from ongoing campaigns into future strategies, fostering a culture of continuous improvement.
- Reporting and communication:
- Regular reporting: Provide regular and insightful reports on campaign performance to stakeholders, highlighting successes, challenges, and recommended improvements.
- Executive summaries: Prepare executive summaries that convey complex campaign data in a clear and actionable manner for leadership teams.
What you bring to the table:
- 3-5+ years of experience in performance/growth marketing.
- Proven track record of managing and scaling multi-channel performance campaigns (Search, Social, Display, Appl).
- Experience working cross-functionally with creative, product, data, and commercial teams.
- Ability to translate business objectives into full-funnel performance strategies.
- Strong hands-on execution capability across major digital advertising platforms.
- Experience managing campaign timelines, dependencies, and delivery at pace.
- Strong understanding of tracking and analytics implementation (GTM, GA4, pixels, CAPI).
- Experience with mobile measurement and attribution frameworks (MMPs, SKAN concepts).
- Ability to ensure data accuracy, consistency, and actionability across platforms.
- Advanced ability to analyze campaign data and derive clear, actionable insights.
- Deep understanding of performance KPIs (CTR, CVR, CPA, CAC, ROAS).
- Experience running structured experimentation and A/B testing.
- Experience managing media budgets with clear ROI accountability.
- Strong grasp of budget allocation, cost efficiency, and performance trade-offs.
- Ability to guide creative teams using performance-driven insights
- Strong cross-functional communication and stakeholder management skills.
- Ability to communicate complex performance data in a clear, executive-ready manner.
- Comfortable presenting insights, risks, and recommendations to senior stakeholders.
- Ownership mindset with strong accountability and attention to detail.
- Analytical, structured, and outcome-driven.
- Curious, adaptable, and committed to continuous improvement.
