Senior Performance Copywriter

Company Description

House of Om, established in 2016, is a global leader in Yoga education, with over 1,700 certified students from diverse regions like India, Dubai, and Indonesia. Founded by Wissam Barakeh, a spiritual leader and experienced wellness expert, House of Om goes beyond the physical practice of yoga by fostering a deeper connection between mind and body, inner strength, and inspiration. As a community, school, and charity center, House of Om offers authentic yoga training in serene and harmonious locations. The organization is committed to making yoga teacher training accessible and affordable while hosting seminars and events worldwide.

Role Description

This full-time on-site role in Ko Phangan is for a Senior Performance Copywriter. The role involves creating high-quality copy for various mediums, drafting press releases, proofreading content, and contributing to marketing campaigns. The Senior Performance Copywriter will collaborate with the communication and marketing teams to ensure messaging aligns with the organization's values and resonates with its diverse global audience. Responsibilities also include maintaining the authenticity and engaging voice of the brand across all written communications.

Qualifications

Minimum 3+ years of professional copywriting experience

Direct experience in marketing, sales, or performance campaigns

Strong understanding of sales psychology and conversion principles

Yoga knowledge required (YTT preferred)

Ability to write with both spiritual depth and commercial clarity

Experience reviewing performance metrics and optimizing accordingly

Ability to take feedback and elevate assignments beyond expectations