Company Overview:
Bukalapak's mission is to provide a fair economy for all. We envision a tech-enabled economy where everyone from all walks of life has the options and opportunities to get more out of life, powered by our innovative online and offline platform. We do this because we believe people deserve equal opportunity to create better lives for themselves and their loved ones. Bukalapak is one of the largest e-commerce companies in Southeast Asia. Founded in 2010, it now has more than 100 million users with various physical and virtual products, including small kiosks and the e-commerce platform.
What does day-to-day look like
- Plan, execute, and optimize paid digital campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok Ads, and Marketplace Ads.
- Develop audience targeting and retargeting strategies to maximize conversions and ROAS.
- Continuously monitor performance and optimize bidding strategies, creatives, and audience segments to achieve business KPIs.
- Collaborate with marketing and creative teams to develop high-performing ads (static, video, UGC, etc.) aligned with brand messaging.
- Track and analyze key performance metrics such as ROAS, CAC, CTR, CPA, Conversion Rate, AOV, and CLV.
- Provide actionable insights and recommendations to improve campaign performance and budget efficiency.
- Maintain dashboards and performance reports on a weekly and monthly basis.
What does amazing look like
- Bachelor's degree in Marketing, Communications, or Content Strategy, or other related fields.
- 13 years of experience in digital marketing, social media management, or content strategy (preferably in fashion or retail).
- Hands-on experience managing Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.
- Strong understanding of bidding strategies (Manual, Target CPA/ROAS, Advantage+).
- Experience with tracking & analytics tools (Google Analytics, Google Tag Manager, Meta Pixel/CAPI, TikTok Pixel, UTM tracking).
- Strong analytical mindset able to diagnose issues like low CTR, high CPC, or low ROAS and provide solutions.
- Comfortable working with data, dashboards, and performance reports.
- Detail-oriented, proactive, and performance-driven.
Bukalapak is an equal opportunity employer. Our hiring committee considers all applicants based on their merits and qualifications for each position. Bukalapak does not discriminate applicants on the basis of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by applicable law. We embrace diversity and encourage inclusion because we believe that to help create A Fair Economy For All, we need to build a workplace for all #BukalapakForAll
