As our Senior Marketing Strategist, you will be the tactical mastermind and growth engine driving our brand commercial velocity across all digital frontiers. You will take full strategic ownership of conceptualizing and executing high impact 360 degree marketing campaigns that seamlessly turn bold, non conventional ideas into explosive sales numbers. Your primary mission is to dominate the digital marketplace and social commerce landscapes, mentoring cross functional creative teams and translating performance data into aggressive, market leading customer acquisition strategies.
Key Responsibilities:
- Develop, implement, and oversee end to end 360° marketing campaigns driven by bold, non conventional concepts to maximize brand awareness and aggressively scale conversions.
- Lead the creative brainstorming for TikTok, Instagram, and marketplace campaigns, constantly exploring fresh narrative angles and visual breakthroughs that align with brand identity.
- Craft high impact, conceptual marketing campaigns that actively shape consumer behavior, while driving the creative direction for the KOL specialist to execute trend setting movements within the beauty and fragrance industry.
- Analyze marketing performance metrics including ROI, ROAS, engagement rates, and conversion rates on marketplaces and social media platforms to constantly iterate and improve performance.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3 to 4 years of experience in Digital Marketing, Brand Management, or Creative Agency, preferably within the FMCG, Beauty, or Fragrance industry.
- Strong strategic thinking, deep understanding of the TikTok ecosystem including live streaming, affiliate, and content algorithms, and basic analytical skills for marketplace data.
- Proven track record of mentoring team members or driving cross functional creative projects to execute high converting campaigns.
- Self driven, highly proactive, and capable of working with minimal supervision.
