Founded in Indonesia in 2022, Eser is built on a simple yet profound philosophy that scents have the power to anchor memories and bridge connections. Crafting fragrances that seamlessly blend into the rhythm of daily life, the brand focuses on exceptional performance that leaves a quiet, lasting impression as individuals interact with their surroundings. Designed for the modern, metropolitan lifestyle, Eser speaks to those navigating their professional journeys with purpose and sophistication.
Key Responsibilities
- Develop, implement, and oversee end-to-end 360° marketing campaigns driven by bold, non-conventional concepts to maximize brand awareness and aggressively scale conversions.
- Lead the creative brainstorming for TikTok, Instagram, and marketplace campaigns, constantly exploring fresh narrative angles and visual breakthroughs that align with brand identity.
- Craft high-impact, conceptual marketing campaigns that actively shape consumer behavior, while driving the creative direction for the KOL specialist to execute trend-setting movements within the beauty and fragrance industry.
- Analyze marketing performance metrics (ROI, ROAS, engagement rates, conversion rates) on marketplaces and social media platforms to constantly iterate and improve performance.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3–4 years of experience in Digital Marketing, Brand Management, or Creative Agency, preferably within the FMCG, Beauty, or Fragrance industry.
- Strong strategic thinking, deep understanding of the TikTok ecosystem (live streaming, affiliate, and content algorithms), and basic analytical skills for marketplace data.
- Proven track record of mentoring team members or driving cross-functional creative projects to execute high-converting campaigns.
- Self-driven, highly proactive, and capable of working with minimal supervision.
